How PR Agency Can Help Build Brand Awareness

Today when so many businesses offer very similar products and services, it is not an easy task for a brand to stand out. Nonetheless, the need to differentiate has been the main factor in turning all eyes on the PR market, which is expected to surpass the value of 129 billion dollars by 2025. So, if one of your goals is quality visibility, this is how outsourcing of this f...

PR Industry: Year in review and what’s to come in 2023

Public Relations has always worked better when combined with other B2B marketing efforts, but in 2023 this will be vital. PR is one of the cogs that make the marketing machine work smoothly — mixed with a robust content strategy — creating the perfect ecosystem for the brand to communicate its key messages.

In 2022, ...

The future of PR

It’s important that we PR Professionals are dynamic and adaptable to the changes that keep the wheels moving in this industry. After an unpredictable 2020 and 2021, this year and the ones moving forward are ours for the taking and Sherpa Communications has had to adapt and evolve to ensure our clients get their due in the s...

How digital PR can lift your business to the next level

Promoting your brand in the right place and to the right people is the most crucial aspect of its success. The existence, legitimacy and quality of any business are judged heavily based on its online presence — its website, social media, reviews etc.

Investing in digital PR has emerged as one of the most lucrative stra...