business

Four Advantages of Working with a Boutique PR Agency

Businesses that actively engage in press outreach are more likely to capture the attention of customers and prospective clients, as well as achieve the kind of business results that create long-term success. If you are a business on the lookout for a PR partner, a boutique PR firm may work very well for you.   ...

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business

The Power of Effective Media Relations

Businesses are constantly in quest of an increase in awareness and as well as the creation of a strong brand and a positive image. One of the most effective ways to do this is through the power of effective media relations.   The term ‘me...

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business

How To Use PR To Increase The Impact of Your Event

At some point, many businesses are presented with an opportunity to host or participate in an event in their area of expertise. Whether the event is large or small, it can benefit from the use of an effective public relations strategy. A well-planned PR strategy can help compan...

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business

HOW SOCIAL MEDIA CAN COMPLEMENT YOUR MARKETING STRATEGY

Public Relations as a function has been around for almost a hundred years.  However, over the years, the PR landscape has constantly evolved and undergone a series of changes. The latest is the addition of social media as a tool to complement traditional PR efforts. Like PR, social media has also constantly evolved. It has ...

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