Leadership Positioning and Executive Visibility
Executive leaders are expected to be active ambassadors for the businesses they represent and to tell authentic, compelling stories that go beyond just numbers. As a result, the business of leadership visibility is one that is now complex and requires planning and structure as well as consistency. The call for executives to be not just present on the business side, but also to be accessible, real and humanistic on the public side is driving the need for executive positioning.
Today’s executives need to be visible, accessible, personal, and relatable with a clear purpose and a focus beyond the organization itself. Having a voice in the media on topical issues impacting the industry garners credible visibility for the company and adds a humanizing element that gives a face to the corporate image.
A well-planned visibility and executive positioning campaign can be beneficial to an individual and to the business it operates in several ways:
- Strategic executive positioning sets the executive apart as a thought leader, and experts in particular subject, industry or sector. By positioning executives correctly in the media and for speaking engagements, they will remain top-of-mind as subject-matter experts and the authority on certain topics.
- Leadership visibility and executive positioning can build credibility. The market place is incredibly crowded today. Consumers are not always easy to convince. However, the right leadership visibility strategy can place the executive leadership team in the public eye in a positive way, humanize the company as a whole and build credibility, which will ultimately help in achieving business goals.
- Executive positioning supports business development efforts. A reputed and well-recognized business leader is more likely to be called upon for business because he has already established his brand. In the long-run, leadership visibility can positively impact sales.
If you are looking for a communications partner to help craft strategic leadership visibility and executive positioning program for your leaders, get in touch with us today.