How PR Agency Can Help Build Brand Awareness
Today when so many businesses offer very similar products and services, it is not an easy task for a brand to stand out. Nonetheless, the need to differentiate has been the main factor in turning all eyes on the PR market, which is expected to surpass the value of 129 billion dollars by 2025. So, if one of your goals is quality visibility, this is how outsourcing of this function to a Public Relations consultancy can help.
1. Brand exposure
Many brands have fantastic products or services but still struggle as they have no customers.
Exposure is key, and for that, you must work on reaching out to more people, and the way to go is through strategic storytelling. Recent studies found that a product’s value can increase by 2,706% when it is paired with an interesting story. Such content can take many forms and it can be spread via various channels – print, online, social media, or even TV and radio interviews. Just don’t try to oversell your brand or product, this is where an experienced PR agency can help you find that unique angle to approach the local audience in the UAE or other countries in the Middle East with the right key messages.
2. Strong public profile
People love to connect with people. While you are focused on developing your business, don’t
forget to audit individual profiles of the senior management of your organisation. A strong public
profile will create a positive impression of you as a reputable expert on the market and a
successful business leader. On the other hand, if there is no information about you or your business on the Internet, consider you don’t exist for your customers. Post covid-19, online visibility has become crucial for brand discovery and reputation management. To influence search results about you or your organization, more content (i.e. press releases, interviews, expert pieces) needs to be created and secured with reputable info players like media. A strong long-term communication strategy can help your business scale up much faster while creating a positive impression on the market through quality storytelling. Don’t know where to start? PR agency can and should take care of all aspects of your brand communication while you focus on business operations.
3. Strategic media relations
The leverage of knowledge in the field is yet another reason why you need to work with a PR
agency. New businesses or even those that are expanding their work and taking it to a new
marketplace can feel intimidated by the burdening task of hitting the right angels. Reaching out
to your desired media by yourself is a tricky business and can be time-consuming, not to mention
that the chances of having a hit or a miss are very close. However, collaborating with a
resourceful PR agency saves you the hassle and puts you on the right track. PR specialists know
all media very well, and can help with content development, translation and media interviews. PR agencies are also focused on hitting monthly KPIs, so you get the maximum results for your investment.
4. Advisory support
Finally, your engagement with a PR agency shouldn’t start or focus on media relations only. PR
is a complex discipline that works with information – what you say, how you say, and when you say it so it creates the maximum effect. Like you have a trusted doctor, a lawyer, it is important to have a good communication advisor whom you can trust writing your brand story. An experienced PR specialist will help you structure everything, achieving impressive business results through strategic communication. Brand awareness, strong reputation on the market, and quality exposure are only some of the benefits you can think of when considering the help of a PR agency.