Media relations now looks very different from what it did even a few years ago. Newsrooms are leaner, deadlines are shorter, and journalists are expected to do more with less. In this environment, building strong relationships with the media isn’t about sending more pitches. It’s about being more relevant, more reliable, and genuinely more useful. read more
If you work in communications, marketing, or leadership support, you’ll recognise the moment immediately. A media request comes in, the CEO agrees to the interview, and suddenly there’s a quiet hope across the team that the conversation will go smoothly and land exactly as intended. Sometimes it does. Other times, a key me...
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If you’re reading this, chances are you’ve heard whispers like: “We’ll do PR when we have big news,” or “Isn’t PR just writing press releases?” You’re not alone, these myths persist, and it’s not your fault. PR has changed rapidly, especially here in the UAE and ...
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Dubai is one of the most exciting places in the world to grow a business brand. The competition is fierce, the market is fast paced, and the opportunities are endless. But with so many businesses vying for attention, simply having a great product or service is no longer enough. What your brand needs is visibility, credibility, and consistency. That’s where the...
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