SEO keywords: The do’s and don’ts

At the core of it, Search Engine Optimization (SEO) is all about great content. In simple words, it is about creating the content your customers are searching for. SEO is the tool to help a company rank higher in search engines and get found organically. In fact, 68.3% of all website traffic comes from search engines. The goal is to boost brand awareness with quality leads...

5 reasons to outsource your PR activities

Creating and maintaining a brand image and reputation is essential in the business world — work that is handled meticulously by a PR & marketing team. In 2022, research showed that most PR budgets are either increasing (45%) or staying the same (50%).

For SMEs with minimal marketing experience, dealing with media a...

How PR Agency Can Help Build Brand Awareness

Today when so many businesses offer very similar products and services, it is not an easy task for a brand to stand out. Nonetheless, the need to differentiate has been the main factor in turning all eyes on the PR market, which is expected to surpass the value of 129 billion dollars by 2025. So, if one of your goals is quality visibility, this is how outsourcing of this f...

PR Industry: Year in review and what’s to come in 2023

Public Relations has always worked better when combined with other B2B marketing efforts, but in 2023 this will be vital. PR is one of the cogs that make the marketing machine work smoothly — mixed with a robust content strategy — creating the perfect ecosystem for the brand to communicate its key messages.

In 2022, ...