Event Planning
Why Events Still Matter in a Digitised B2B World and What PR Has to Do With It
In a world where marketing budgets increasingly prioritise digital tools and performance metrics, it's easy to assume events have lost their shine. But for B2B brands aiming to build credibility, deepen trust, and create lasting impressions, events remain a high-impact strategy — especially when paired with PR that extends their visibility and value beyond the room. ...
read more
Business Consulting
PR for Startups in Highly Competitive Markets
To be actively present in a fast-paced market, such as that of the MENA region, startups need more than just a good product—they need strategic PR support to cut through the noise and establish themselves. With limited budgets, startups can leverage PR to create visibility, build credibility, and differentiate themselves from established players.
read more
Leadership Positioning and Executive Visibility
Maximizing PR Impact: The Strategic Advantage of Multiple Spokespeople
In public relations, relying on a single spokesperson could limit a company’s ability to effectively engage diverse audiences. Developing a team of spokespeople, each with unique expertise and perspectives, can significantly enhance credibility, media reach, and overall brand authority.
The Power of a Diverse S...
read more
Business Consulting
Managing Consumers During Ramadan: Media Trends and Best Practices
The Holy Month of Ramadan deeply influences consumer behavior and media consumption in the UAE, requiring businesses to adapt their strategies for sustained visibility. As daily routines shift, brands must tailor their messaging to align with evolving media habits and remain relevant.
Understanding Ramadan Media Consumption Trends
read more