Why Events Still Matter in a Digitised B2B World and What PR Has to Do With It

In a world where marketing budgets increasingly prioritise digital tools and performance metrics, it's easy to assume events have lost their shine. But for B2B brands aiming to build credibility, deepen trust, and create lasting impressions, events remain a high-impact strategy — especially when paired with PR that extends their visibility and value beyond the room. ...

PR for Startups in Highly Competitive Markets

To be actively present in a fast-paced market, such as that of the MENA region, startups need more than just a good product—they need strategic PR support to cut through the noise and establish themselves. With limited budgets, startups can leverage PR to create visibility, build credibility, and differentiate themselves from established players.

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Maximizing PR Impact: The Strategic Advantage of Multiple Spokespeople

In public relations, relying on a single spokesperson could limit a company’s ability to effectively engage diverse audiences. Developing a team of spokespeople, each with unique expertise and perspectives, can significantly enhance credibility, media reach, and overall brand authority.

The Power of a Diverse S...