Trusted communications
advisors for your business

About us

Sherpa Communications originates from the word ‘Sherpa’ also known as ‘elite mountaineers and experts in their field' – a talented team of driven professionals that thrive on achieving the best results. At Sherpa Communications, we are more than just a Public Relations firm. We operate as your full business partner and advisor, providing strategic business counsel, quality consultation and strategic communication advice. We are passionate about communications, and our role is to challenge traditional thinking with innovative solutions to address the complex landscape. We support businesses of any size and structure across various sectors - from B2B to B2C industries. We’ve mastered the traditional ways of PR and grew up together with the new media; our solutions span across strategic communications, reputation management, creative campaigns, stakeholder and community relations, content creation, digital and social activities.


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Four Advantages of Working with a Boutique PR Agency

Businesses that actively engage in press outreach are more likely to capture the attention of customers and prospective clients, as well as achieve the kind of business results that create long-term success. If you are a business on the lookout for a PR partner, a boutique PR firm may work very well for you.   A boutique Public Relations firm is a stand-alone business or agency that offers PR services for businesses of all sizes. It can offer you several advantages and benefits that a global firm may not be able to. Some of these are as follows:  

1- Agility and Flexibility

  Large agencies often require more processes, more approvals and more levels of authority than smaller ones. This could result in potential roadblocks and a slower pace of work. For clients who want to move fast, a boutique PR agency could be a better option. Such agencies are nimble and can quickly respond to client needs while maintaining creativity. Turnaround is faster because there are fewer layers. Boutique agencies are also highly flexible because often their success depends on this very ability. Each team member must be an expert at his or her job and develop additional skills, depending upon the project. Each person is also exposed to a broad array of tactics and learns when to use each tool to solve a range of client challenges. The team is focused on client goals, not necessarily his or her defined role. In other words, flexibility is literally wired into boutique PR firms.  

2- More focus and senior involvement

  Because of the smaller scale, professionals at boutique firms are often closer to their clients and spend more time helping them achieve their business goals. They also often have fewer clients, which means they can place a greater focus on your business. They have more time to spend on achieving your PR objectives and creating a relationship with you. Boutique firms usually comprise seasoned professionals with years of industry experience. This means that you, as a client, will benefit from plenty of senior-level involvement and counsel.    

3- Billing and Value

  With lower overhead concerns – including office space and employee count – boutique firms are often more affordable. This is an advantage for small businesses who don’t have huge budgets. Further, clients get excellent value for their money. Boutique firms are committed to continual improvement and willing to go the extra mile, while remaining budget-friendly.  

4- Innovation and Creativity

  Smaller agencies typically do their best to think out of the box and are not constrained by processes and management layers. This in turn, results in innovative campaigns and creative ideas for you as a client. When it comes to agency work, creativity and innovation is the name of the game and while boutique agencies are not only more willing to try new things, it is also often their bread and butter.   If you are on the lookout for a PR partner to help you achieve your communication and business objectives, reach out to us today on +971 4 3873443 or  
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The Power of Effective Media Relations

Businesses are constantly in quest of an increase in awareness and as well as the creation of a strong brand and a positive image. One of the most effective ways to do this is through the power of effective media relations.   The term ‘media relations’ means working with the media in order to spread awareness amongst the public of an organisation's mission, policies and practices in a positive, consistent and credible manner.   Harnessing media relations effectively is an essential skill for the public relations practitioner and can help businesses as follows.    

1- Reach a Wider Audience

  Media relations means that your brand’s messages can reach a much wider audience. The average daily newspaper in the UAE has a circulation of 85,000-115,000 copies per day and a trade or business magazine distributes 15,000-20,000 copies per month. Through effective media relations, a business can feature its brand in any of these publications and create awareness amongst thousands of new consumers.    

2- Credibility of third-party endorsements

  The credibility of earned media coverage is far superior to that of paid advertising. Through effective media relations, you can build a connection with your audience and promote your business’s key messages. When this happens, consumers are more likely to believe and take note of something written in an article, rather than an advertisement that has been paid for. In the long run, this enhances your brand’s reputation.    

3- Shorten Sales Cycles

  Effective media relations can indirectly impact a business’ sales. This happens when you drive third-party validation of your services and expertise through effective media relations. In turn, it causes customers to be more inclined to make a purchase. A credible review from a respected publication or blogger can shorten the overall sales cycle.  

4- Becoming an industry expert/thought leader

One of the goals of business owners is being known as industry experts or voice of authority in their fields. At the same time, the primary focus of media relations is cultivating a long-term, positive relationship with the press, for the benefit of your business. Effective media relations could mean that media will approach you when they require a source or an opinion for a story. Such coverage can be incredibly useful in establishing a brand as a leading voice in the industry and show your company’s expertise and market knowledge.    

5- Managing a Crisis

  Every business or brand undergoes a crisis at some point in time. During this time, it is very easy for the public to change brand perception. Mishandling an emergency can significantly change how your customers and partners view the business. That’s why it’s important to leverage the power of human connection during any crisis. Effective media relations mean that you can communicate your point of view and ensure accurate reporting to contain the crisis. A brand can protect its reputation by leveraging relationships that are solid.    

6- Enhance Other Aspects of Your Marketing Program

  In addition to driving more traffic to your website and improving SEO performance, effective media relations can also boost other areas of your marketing programme. Some examples of aspects of your marketing programme that may be enhanced include materials for content marketing, such as white papers, website content and blog posts, as well as social media marketing initiatives.   A strong media relations strategy must incorporate consistent messaging, well-targeted media lists, newsworthy media pitches, compelling content and measurable goals. Businesses that work towards effective media relations will then reap the benefits that contribute to business growth and increase customer acquisition.   If you are looking for a communications partner to assist with your PR activities, get in touch with us at
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