A consistent public relations strategy can help build focused awareness of your product, service or brand. PR can be used to protect, enhance or build reputations and awareness through the media, social media, or self-produced communications. A good PR specialist will analyse your organization, find positive messages and translate those messages into powerful stories. When the news is bad, your advisorwill formulate the best response to mitigate the damage.

According to a Nielsen study, PR is 90% more effective than advertising in influencing your audience. Getting a favourable mention of your brand, which is earned and not paid, holds much more weight than an ad.

By getting others to consistently bring up your name in a positive context – be it influencers, media, industry experts, and even employees – will undoubtedly make your business grow with a consistent approach.PR tactics can help you formulate the right communication strategy of what you say, where you say it and how you say it to achieve the maximum effect, protect your brand or build a credible reputation in the market.

Sherpa Communications is a business consultancy and communications agency in Dubai providing PR services for companies within the UAE and Middle East region. We have been in the business for long to understand the specifics of the local market and the culture plus can leverage strong media relations to get your brand the desired results.

Before embarking on a PR campaign in a new market, it is important for brands to clearly understand the country’s media landscape and market dynamics. This understanding will help brands harness its potential, for example, through pitching stories into the media, or whether a marketing budget may be needed to boost campaigns or even just to understand what sort of news is interesting and relevant to reporters in a particular market. This exercise becomes even more critical if you are a global brand entering the Middle East market and as such, it is better to outsource this to your PR partner that is based in the same region, understand the market and knows the media landscape and other specifics in detail.

As a modern age PR agency, Sherpa advisors can device different strategies catering to different segments of your target audience. Online marketing tactics are getting more popular today but the offline tactics that a PR professional employs will also be able to reach a diverse audience and help position your brand as a trusted and cohesive one.

We support businesses of any size and structure across various sectors - from B2B to B2C industries. We are an active advocate of start-ups and SMEs in the UAE and Middle East region and have supported a number of them with PR services providing advice on best practices and tactics for effective scaling up and business growth. We also actively work with local and regionalenterprisesas well as international brands that have or opened their regional offices in the UAE.

Our approach is bespoke and linked to the brand’s needs. We’ll ask questions to understand your business needs and challenges better and recommend the right format to meet those objectives. PR specialists are storytellers, any text we submit is a reflection of the key messages the brand wants to convey in the right tone of voice with an understanding of the audience and the industry– all those important elements of strategic, effective copywriting. We help create content that has an impact– be it for a brand’s website, blog, press release, brochure content, executive speech or social media.

Arabic is one of the world's most popular languages and is the official language of over 20 countries in the Middle East and Africa. The language has more than 30 varieties or regional dialects. A professional translator helps you understand the nuances and translate your content in a manner which machine cannot replicate.

When you are dealing with media or directly with your target audience it is essential to have a quality translation with engaging, accurate content and right vocabulary, and not a literal one as is the case with Google translate.

Our team of native Arabic copywriters have worked with various brands and across different industries, including the government entities, so they can really capture the essence of your brand.

Yes, definitely. We let brands focus on operations, while Sherpa team acts as your external advisor and PR team with all necessary tools, tactics and understanding of the market.

When engaging a boutique PR agency, brands get a lot of benefits from strategic support to your marketing/ PR team so they can focus more on strategic tasks, flexibility with solutions offered that best suit your business, service quality with faster turnaround to highly skilled and fearless specialists that built strong and friendly relations with media and who will be always there for you that creates a good working relationship.