Trusted communications
advisors for your business

About us

Sherpa Communications originates from the word ‘Sherpa’ also known as ‘elite mountaineers and experts in their field' – a talented team of driven professionals that thrive on achieving the best results. At Sherpa Communications, we are more than just a Public Relations firm. We operate as your full business partner and advisor, providing strategic business counsel, quality consultation and strategic communication advice. We are passionate about communications, and our role is to challenge traditional thinking with innovative solutions to address the complex landscape. We support businesses of any size and structure across various sectors - from B2B to B2C industries. We’ve mastered the traditional ways of PR and grew up together with the new media; our solutions span across strategic communications, reputation management, creative campaigns, stakeholder and community relations, content creation, digital and social activities.

7
LANGUAGES THAT WE SPEAK
MENA
REGION THAT WE COVER FOR YOU
24
NUMBER OF HOURS WE ARE HERE FOR OUR CLIENTS
155
NUMBER OF TIMES OUR CLIENTS HAVE APPEARED IN MEDIA WITHIN LAST 3 MONTHS

Our Services

Strategic Public Relations & Strategy Consulting

Reputation Management

Leadership Positioning & Executive Visibility

Integrated Communication Campaigns
Media Relations & Influencer Marketing

Content Writing & Press Release Distribution

Translation Services

Product Launch & Press Conference Managment

Digital PR & Social Media Management

Brand Monitoring & Competitor Analysis

Media Training & Public Speaking

Corporate Communications

Our Projects

Blog

Four Advantages of Working with a Boutique PR Agency

Businesses that actively engage in press outreach are more likely to capture the attention of customers and prospective clients, as well as achieve the kind of business results that create long-term success. If you are a business on the lookout for a PR partner, a boutique PR firm may work very well for you.   A boutique Public Relations firm is a stand-alone business or agency that offers PR services for businesses of all sizes. It can offer you several advantages and benefits that a global firm may not be able to. Some of these are as follows:  

1- Agility and Flexibility

  Large agencies often require more processes, more approvals and more levels of authority than smaller ones. This could result in potential roadblocks and a slower pace of work. For clients who want to move fast, a boutique PR agency could be a better option. Such agencies are nimble and can quickly respond to client needs while maintaining creativity. Turnaround is faster because there are fewer layers. Boutique agencies are also highly flexible because often their success depends on this very ability. Each team member must be an expert at his or her job and develop additional skills, depending upon the project. Each person is also exposed to a broad array of tactics and learns when to use each tool to solve a range of client challenges. The team is focused on client goals, not necessarily his or her defined role. In other words, flexibility is literally wired into boutique PR firms.  

2- More focus and senior involvement

  Because of the smaller scale, professionals at boutique firms are often closer to their clients and spend more time helping them achieve their business goals. They also often have fewer clients, which means they can place a greater focus on your business. They have more time to spend on achieving your PR objectives and creating a relationship with you. Boutique firms usually comprise seasoned professionals with years of industry experience. This means that you, as a client, will benefit from plenty of senior-level involvement and counsel.    

3- Billing and Value

  With lower overhead concerns – including office space and employee count – boutique firms are often more affordable. This is an advantage for small businesses who don’t have huge budgets. Further, clients get excellent value for their money. Boutique firms are committed to continual improvement and willing to go the extra mile, while remaining budget-friendly.  

4- Innovation and Creativity

  Smaller agencies typically do their best to think out of the box and are not constrained by processes and management layers. This in turn, results in innovative campaigns and creative ideas for you as a client. When it comes to agency work, creativity and innovation is the name of the game and while boutique agencies are not only more willing to try new things, it is also often their bread and butter.   If you are on the lookout for a PR partner to help you achieve your communication and business objectives, reach out to us today on +971 4 3873443 or askSherpa@sherpacomms.com  
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The Power of Effective Media Relations

Businesses are constantly in quest of an increase in awareness and as well as the creation of a strong brand and a positive image. One of the most effective ways to do this is through the power of effective media relations.   The term ‘media relations’ means working with the media in order to spread awareness amongst the public of an organisation's mission, policies and practices in a positive, consistent and credible manner.   Harnessing media relations effectively is an essential skill for the public relations practitioner and can help businesses as follows.    

1- Reach a Wider Audience

  Media relations means that your brand’s messages can reach a much wider audience. The average daily newspaper in the UAE has a circulation of 85,000-115,000 copies per day and a trade or business magazine distributes 15,000-20,000 copies per month. Through effective media relations, a business can feature its brand in any of these publications and create awareness amongst thousands of new consumers.    

2- Credibility of third-party endorsements

  The credibility of earned media coverage is far superior to that of paid advertising. Through effective media relations, you can build a connection with your audience and promote your business’s key messages. When this happens, consumers are more likely to believe and take note of something written in an article, rather than an advertisement that has been paid for. In the long run, this enhances your brand’s reputation.    

3- Shorten Sales Cycles

  Effective media relations can indirectly impact a business’ sales. This happens when you drive third-party validation of your services and expertise through effective media relations. In turn, it causes customers to be more inclined to make a purchase. A credible review from a respected publication or blogger can shorten the overall sales cycle.  

4- Becoming an industry expert/thought leader

One of the goals of business owners is being known as industry experts or voice of authority in their fields. At the same time, the primary focus of media relations is cultivating a long-term, positive relationship with the press, for the benefit of your business. Effective media relations could mean that media will approach you when they require a source or an opinion for a story. Such coverage can be incredibly useful in establishing a brand as a leading voice in the industry and show your company’s expertise and market knowledge.    

5- Managing a Crisis

  Every business or brand undergoes a crisis at some point in time. During this time, it is very easy for the public to change brand perception. Mishandling an emergency can significantly change how your customers and partners view the business. That’s why it’s important to leverage the power of human connection during any crisis. Effective media relations mean that you can communicate your point of view and ensure accurate reporting to contain the crisis. A brand can protect its reputation by leveraging relationships that are solid.    

6- Enhance Other Aspects of Your Marketing Program

  In addition to driving more traffic to your website and improving SEO performance, effective media relations can also boost other areas of your marketing programme. Some examples of aspects of your marketing programme that may be enhanced include materials for content marketing, such as white papers, website content and blog posts, as well as social media marketing initiatives.   A strong media relations strategy must incorporate consistent messaging, well-targeted media lists, newsworthy media pitches, compelling content and measurable goals. Businesses that work towards effective media relations will then reap the benefits that contribute to business growth and increase customer acquisition.   If you are looking for a communications partner to assist with your PR activities, get in touch with us at askSherpa@sherpacomms.com
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"We started working with Sherpa Comms half a year ago, and we're really happy with the results so far. Their team is very proactive, engaged and responsive. In a very short time they prepared all the required content to launch our first PR activities. They also rapidly understood the complexity of our business and our industry. They interacted with many colleagues to get a more in-depth understanding of some of our products and services. As we were starting PR after many months of slow-down, we needed an agency that would act as a true strategic partner to help redefine our strategy based on the new industry landscape and on our new products and services. Sherpa has been an excellent partner and I highly recommend working with them if you want a really collaborative relationship with your agency and if you want high-quality results in a short time".

Mounia Hajji Corporate Affairs Manager, Pearson Education Middle East

“Sherpa became our lighthouse for public relations in the UAE and region. We didn’t have strong brand awareness in this region – Sherpa Communications helped us increase our profile and reach across print, radio and television, crystalizing our experience, making us notable experts in our sector and thus opening brand new opportunities for client relations”.

Alina Nuzhnenko PR Manager, Apla

“If you’re looking for a PR miracle, Sherpa Communications is the right choice. The team offers strategic communications support and delivers exclusive opportunities both at an international and national level. In less than two months, this dynamic team amplified our target message across several tier 1 online, print, radio and even broadcast media. I can’t wait for what comes next. It is an absolute pleasure to be working with a professional PR partner”.

Anastasia Kuzmenko Global Marketing Manager, IEC Telecom Group

“We’ve been working with Sherpa Communications team for several years. They are our long-term trusted partner in helping us promote our digital offering through strategic communications. Their services go beyond traditional PR. Sherpa Comms was a key partner of “Digitalks” first edition success (RBBi-owned event). The team was very proactive in their approach and delivered a successful event with attendance from the key influencers and stakeholders. The PR campaign implemented successfully raised awareness of the event, resulting in extensive coverage across tier 1 UAE national media. We couldn't think of any better PR partner to collaborate with for increasing RBBi's awareness across the MENA region”.

Naguib Toihiri Head of Marketing, Red Blue Blur Ideas/ Digitalks 

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