PR Agency in Dubai | PR Firms in Dubai | PR Services Company in Dubai

FAQs

How PR can help my business, raise awareness about my product or service?

A consistent public relations strategy can help build focused awareness of your product, service or brand. PR can be used to protect, enhance or build reputations and awareness through the media, social media, or self-produced communications. A good PR specialist will analyse your organization, find positive messages and translate those messages into powerful stories. When the news is bad, your advisorwill formulate the best response to mitigate the damage.

According to a Nielsen study, PR is 90% more effective than advertising in influencing your audience. Getting a favourable mention of your brand, which is earned and not paid, holds much more weight than an ad.

By getting others to consistently bring up your name in a positive context – be it influencers, media, industry experts, and even employees – will undoubtedly make your business grow with a consistent approach.PR tactics can help you formulate the right communication strategy of what you say, where you say it and how you say it to achieve the maximum effect, protect your brand or build a credible reputation in the market.

Can Sherpa team support in the UAE only or across the Middle East and Africa too?

Sherpa Communications is a business consultancy and communications agency in Dubai providing PR services for companies within the UAE and Middle East region. We have been in the business for long to understand the specifics of the local market and the culture plus can leverage strong media relations to get your brand the desired results.

Before embarking on a PR campaign in a new market, it is important for brands to clearly understand the country’s media landscape and market dynamics. This understanding will help brands harness its potential, for example, through pitching stories into the media, or whether a marketing budget may be needed to boost campaigns or even just to understand what sort of news is interesting and relevant to reporters in a particular market. This exercise becomes even more critical if you are a global brand entering the Middle East market and as such, it is better to outsource this to your PR partner that is based in the same region, understand the market and knows the media landscape and other specifics in detail.

Will Sherpa team be able to device offline and online marketing strategies?

As a modern age PR agency, Sherpa advisors can device different strategies catering to different segments of your target audience. Online marketing tactics are getting more popular today but the offline tactics that a PR professional employs will also be able to reach a diverse audience and help position your brand as a trusted and cohesive one.

With which type of businesses does Sherpa teamwork?

We support businesses of any size and structure across various sectors - from B2B to B2C industries. We are an active advocate of start-ups and SMEs in the UAE and Middle East region and have supported a number of them with PR services providing advice on best practices and tactics for effective scaling up and business growth. We also actively work with local and regionalenterprisesas well as international brands that have or opened their regional offices in the UAE.

What kind of copywriting support does Sherpa team provide?

Our approach is bespoke and linked to the brand’s needs. We’ll ask questions to understand your business needs and challenges better and recommend the right format to meet those objectives. PR specialists are storytellers, any text we submit is a reflection of the key messages the brand wants to convey in the right tone of voice with an understanding of the audience and the industry– all those important elements of strategic, effective copywriting. We help create content that has an impact– be it for a brand’s website, blog, press release, brochure content, executive speech or social media.

Why should I use a professional translator from Sherpa and not Google Translate for my business translation needs?

Arabic is one of the world's most popular languages and is the official language of over 20 countries in the Middle East and Africa. The language has more than 30 varieties or regional dialects. A professional translator helps you understand the nuances and translate your content in a manner which machine cannot replicate.

When you are dealing with media or directly with your target audience it is essential to have a quality translation with engaging, accurate content and right vocabulary, and not a literal one as is the case with Google translate.

Our team of native Arabic copywriters have worked with various brands and across different industries, including the government entities, so they can really capture the essence of your brand.

I’m not sure what my business needs, can you help with an efficient strategy development?

Yes, definitely. We let brands focus on operations, while Sherpa team acts as your external advisor and PR team with all necessary tools, tactics and understanding of the market.

What can I look forward to if Sherpa team is brought on board for PR services for my business?

When engaging a boutique PR agency, brands get a lot of benefits from strategic support to your marketing/ PR team so they can focus more on strategic tasks, flexibility with solutions offered that best suit your business, service quality with faster turnaround to highly skilled and fearless specialists that built strong and friendly relations with media and who will be always there for you that creates a good working relationship.

"Sherpa Communications has been our strategic PR partner in the Middle East for a number of years. What becomes immediately clear is their hunger and drive to deliver strong coverage across the board. With an ever-shifting strategic technology landscape, Sherpa Communications has been integral in helping Alteryx deliver global messaging with direct in-country relevance – delivering great results in multiple languages for multiple leadership stakeholders – both executive and in-region."

Jack Buckley EMEA PR Manager, Alteryx.

"Working alongside Sherpa is a real pleasure. The amazing group of professionals in the team makes the day-to-day work always very easy. Dedication, proactivity and flexibility to solve any inconvenience are some of the characteristics that stand out. And last but not least, the whole team is extremely warm and friendly in their personal relationships. Kindness and respect are some of the characteristics that stand out in each of the team members. From GGTech and MENATech we are extremely pleased with the results obtained in each of our publications. But also very satisfied with the actions that the Sherpa team strives to obtain for us"

Fernando Mele PR & Communications, GGTech

"In just a short span of time, Sherpa Communications have gone above and beyond our expectations of a PR agency. The agency's ability to understand a client's brief and turn this into coverage in key media, has really pushed Snowflake's brand awareness in the UAE. What's most impressive is the team's media relationships and continually getting interviews and coverage in tech and business outlets that really move the needle, influencing the right audiences. For anyone looking for a PR agency that drives meaningful results, I would highly recommend Sherpa Communications."

Abs Gandhi PR Manager - EMEA, Snowflake

Finding the right PR partner is almost as difficult as finding your soulmate in New York. With Sherpa Communications we had an amazing collaboration, the team is on top of things, communication is always fluid and positive, team members are very enthusiastic, and they are very sharp in understanding your business regardless of the technicalities. In sum, a perfect match! Highly recommended from the SwissBorg Team.

Anthony Lesoismier-Geniaux Chief Strategy Officer & Co-Founder, SwissBorg

Partnering with Sherpa Communications has been a game-changer for Shaffra. Their strong dedication and hard work has enabled them to create tailored PR campaigns that truly resonate with our target audience. From day one, their team has consistently displayed exceptional professionalism, creativity, and genuine enthusiasm for our brand, making us feel like they are an extension of our own team. What sets Sherpa apart is their remarkable ability to identify and seize opportunities, providing us with strategic guidance that has significantly elevated our brand visibility across various media channels. They are not only proactive but also adaptive ensuring our message remains relevant and impactful. Sherpa Communications has truly exceeded our expectations, delivering outstanding results and fostering a collaborative relationship that we genuinely value. We wholeheartedly recommend Sherpa to any business seeking a dedicated, strategic, and results-driven PR partner that will go above and beyond to achieve success.

Alfred Manasseh Co-Founder, Chief Metaverse Officer, Shaffra

“We appointed Sherpa Communications to elevate our brand and, in particular, to put us back on the map in our arena. Sherpa team is the consummate professionals when it comes to the delivery of objectives to the exact target audience. Their media reach and influence are incredible and allowed us to have numerous key pieces, front covers and industry insight pieces. They don’t sit and wait on opportunities and help you through the whole process to ensure a seamless delivery of great results. We are very happy to have chosen Sherpa”.

Ben Goodman Marketing Manager, Lootah Real Estate Development

"Sherpa Communications has been our partner since we launched our online mentoring platform - Jupiter Business Mentors. Their strategic advice and continuous support helped us get great visibility for our brand across relevant media and reach our target customers. Their team has been very proactive and enthusiastic in identifying excellent PR opportunities. Definitely our goTo PR team."

Shikha Narula Head-Marketing and Sales Jupiter Business Mentors (JBM

"We've been working with Sherpa Communications for a year and a half, since day one, I've seen a proactive and professional way of dealing with the team, in addition to the creativity and quality of PR campaigns. We have had several PR awareness campaigns for new product launches with them, and they were very successful as they always attracted the attention of the Top UAE Tier 1 Publications, and not only limited to the UAE, but also to the GCC. Sherpa Communications is a team that I rely on in anything related to PR & Content copyright, and they always come and amaze me with the results achieved on a monthly basis..”

Waleed Helal Channel Development & Marketing Manager | Allegion, Middle East & Africa

"We started working with Sherpa Comms half a year ago, and we're really happy with the results so far. Their team is very proactive, engaged and responsive. In a very short time they prepared all the required content to launch our first PR activities. They also rapidly understood the complexity of our business and our industry. They interacted with many colleagues to get a more in-depth understanding of some of our products and services. As we were starting PR after many months of slow-down, we needed an agency that would act as a true strategic partner to help redefine our strategy based on the new industry landscape and on our new products and services. Sherpa has been an excellent partner and I highly recommend working with them if you want a really collaborative relationship with your agency and if you want high-quality results in a short time".

Mounia Hajji Corporate Affairs Manager, Pearson Education Middle East

“Sherpa became our lighthouse for public relations in the UAE and region. We didn’t have strong brand awareness in this region – Sherpa Communications helped us increase our profile and reach across print, radio and television, crystalizing our experience, making us notable experts in our sector and thus opening brand new opportunities for client relations”.

Alina Nuzhnenko PR Manager, Apla