Why SMEs Need a Switched-on PR

In today's competitive business world, having a robust public relations (PR) strategy is crucial for any company's success. This is particularly true for small and medium-sized enterprises (SMEs) that often face stiff market competition. According to the World Economic Foru...

Building Executive Visibility and Why It Is Important for Your Business

In addition to creating awareness around your brand, it is also recommended to focus on the profiling of senior management as one of the important drivers of your marketing strategy this year.
Accomplishing executive visibility entails following a communication strategy that shows the executive’s strong profile, expertise, and leadership. Putting the hard work into th...

SEO keywords: The do’s and don’ts

At the core of it, Search Engine Optimization (SEO) is all about great content. In simple words, it is about creating the content your customers are searching for. SEO is the tool to help a company rank higher in search engines and get found organically. In fact, 68.3% of all website traffic comes from search engines. The goal is to boost brand awareness with quality leads...

5 reasons to outsource your PR activities

Creating and maintaining a brand image and reputation is essential in the business world — work that is handled meticulously by a PR & marketing team. In 2022, research showed that most PR budgets are either increasing (45%) or staying the same (50%).

For SMEs with minimal marketing experience, dealing with media a...