Why media training is a must for every organization

Whether your company is a multinational corporation, non-profit organization, start-up or an SME, you need to connect with the public to get your brand out there. Typically, senior management in a company are official spokespeople who are quoted in newspapers and magazines or share their thoughts on the radio or TV highlighting details about the business's products & s...

Tips for businesses to ace remote working and staying productive

At the end of 2019, industry experts predicted 2020 to be the “year of remote work”. But even the seasoned experts of remote working never anticipated largest work-from-home experiment across the globe to be launched in the first quarter of 2020. Remote work has now been hailed as the hero to rescue the world from the repercussions of the economic slowdown due to coron...

Public Relations Strategy to Help Your Business Sustain and Grow

Public Relations had long held a reputation of being an elusive industry. The core service of the industry is to offer business consultancy to brands which leads to creating awareness, building online and offline reputation, increasing visibility of your brand to hosting experiential events and blogging.

A well-defined P...

What brands should consider when thinking of a regional outreach campaign for their brand

Before embarking on a PR campaign in a new market, it is important for brands to clearly understand the country’s media landscape and market dynamics. This understanding will help brands harness its potential, for example, through pitching stories into the media, or whether a marketing budget may be needed to boost campaigns or even just to understand what sort of news is interesting and relevan...