Reputation management is the fundamental quality of every individual and organization and is what stakeholders or the public believe about it, expect from it and say about it to others.
Why does reputation management matter?
A disconnect between a brand and its reputation creates barriers to success and growth. Traditionally, there has been a lack of focus on the value of reputation with the reasoning that it is not easily quantifiable in financial terms. However, the reputation of a company or brand is one of its largest intangible assets. Without a solid reputation, an organization, individual or brand risks its ability to sell or to attract the best talent.
Reputation management is a combination of short, medium and long-term strategies. It needs to be considered as an integral part of the communications strategy that is focused on protecting the brand value and providing the strongest platform for future and continued growth.
At Sherpa Communications, we recognize how reputation management can impact business profits. Our services cover reputation management for dealing with traditional media outlets (print, broadcast) and online reputation management services (online, social media space).
A well thought out online reputation management plan, for example, can lead to –
Improved credibility – involves driving up the number of positive reviews about business so that search engines automatically tell interested customers about that particular business.
Influential purchases – can be beneficial in influencing customers’ buying decisions. It is a well-known fact that all customers do online research and read reviews prior to purchasing a product or service. If a business has a solid reputation management plan, it can garner positive reviews, respond to feedback or questions and ultimately influence buying decisions.
Improved search engine ranking as well as reputation management – Search engines are today a ubiquitous part of all our lives. With online platforms like Google Search, negative search reviews can derive from search engine results, hence, we contact the site that has published a negative review, join the conversation and manage your reputation. Ultimately, what we want to achieve is to suppress negative links and to build more positive reviews about you, until your reputation is repaired.
If your business is looking for guidance and counsel on reputation management, get in touch with us today.