Translation Services in UAE
If you are a brand that is locally present in the UAE or an international company entering the Middle East and Africa region, it’s important to understand the market and cultural specifics of the countries located in this part of the world. They are all unique, and this is reflected in the number of languages spoken here.
The official language in the UAE, for example, is Arabic, and almost everyone speaks English. However, you will also hear Urdu – the official language of Pakistan, Hindi – one of the official languages of India, Tagalog spoke by the Filipinos as well as various other languages.
Why is it important for any brand present here?
No matter how good the original content (website copy, corporate brochures, press materials, social media posts), if it is not communicated in the right language to the right audience or comes across as incoherent or worse – offensive – it could be nothing short of a communications disaster.
For a Public Relations agency based in the UAE and providing PR support across the MENA region, this means that professional business translation services and localization – one of the most important steps where we can support brands.
Importance of Translation Services
The following elements are the backbone of the best document translation services
The stylistic approach to translation is crucial. For professional translation, understanding the style of the original text and being able to recreate similar stylistic effects in the target language are essential
It’s also important to reflect the vocabulary of the industry where a brand operates (i.e. healthcare, technology, construction or lifestyle)
Be seen as sensitive to cultural differences. A word in one language could mean something entirely different in another dialect. Therefore, a professional translation service provider can act as a bridge across cultures and will be able to provide businesses with the capability to effectively translate content appropriately for the target audience
If you need support with the translation or if you are planning any communication activities, especially an awareness campaign in the UAE or across the Middle East and North Africa (MENA), it’s important to localize your materials for this region and have them in the right language for each country. Do reach out to us today to get a free consultation and analysis for your business.
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