CONTENT MARKETING AND PRESS RELEASE DISTRIBUTION
Content marketing is a strategic approach focused on creating and distributing relevant, valuable and consistent content to attract and retain a clearly defined audience. It can include sales or marketing copy, e-books, news announcements, podcasts, text for graphics and more.
Capturing readers’ interest in this exploding digital age can be immensely challenging. Well-written content that’s optimized for the web rises to the top of search results and hold readers’ attention. In this context, content can be broken down as follows:
1. Content for SEO or search engine optimization makes it easier for a brand’s target audience to find via search engines like Google. Well written SEO content that is both informative and search engine friendly will ensure the regular flow of traffic to your website.
2. Quality content that tells your story with an authentic, intelligent and audience-relevant perspective. Content needs to be real and relatable to be able to embrace a brand’s ethos.
If you are a business seeking more advice on your content marketing strategy or are looking for someone to enhance your content for you, get in touch with us today.
At Sherpa, we develop your tone of voice and bring your business and brand to life – helping you communicate with your target audience in the right way and at the right time.
Our team includes experienced professional copywriters and wordsmiths, all of whom have journalism skills and decades of proven track records of delivering a clear, relevant, compelling copy to engage your audience.
The press release is still alive and even in this age of new media, is the tool of choice for valuable publicity.
Press release distribution refers to the process of issuing a press release out to target media. A tailored press release distributed to the right channels can ensure coverage in print, online, social media, podcasts and TV as well as provide SEO benefits. All businesses can benefit from press release distribution.
At Sherpa, we have a deep understanding of the media market as well as have developed relationships with strong contacts with UAE and regional media. If you are a business looking to draft and issue an announcement that is relevant and newsworthy, get in touch with us today.