Building Executive Visibility and Why It Is Important for Your Business

In addition to creating awareness around your brand, it is also recommended to focus on the profiling of senior management as one of the important drivers of your marketing strategy this year.
Accomplishing executive visibility entails following a communication strategy that shows the executive’s strong profile, expertise, and leadership. Putting the hard work into this comes with fruitful results: presenting CEOs as rounded, experienced characters, which in turn means presenting their companies in a much better way.

 A well-planned visibility and executive positioning campaign can be beneficial to an individual and to the business it operates in several ways:

• Strategic executive positioning sets the executive apart as a thought leader and expert in a particular subject, industry, or sector. By positioning your executives correctly in the media and for speaking engagements, they will remain top-of-mind as subject-matter experts and the authority on certain topics

• Leadership visibility and executive positioning build credibility. The marketplace is incredibly crowded today. Stakeholders are not always easy to convince. However, the right visibility strategy can place an executive in the public eye in a positive way, humanize the company as a whole and build credibility, which will ultimately help in achieving business goals

• Executive positioning supports business development efforts. A reputed and well-recognized business leader is more likely to be called upon for business because he has already established his brand. In the long run, leadership visibility can positively impact sales

• CEOs that aspire to give a sense of credibility must have a profound presence on all platforms, including social media channels, mainly LinkedIn and Twitter. A glance at the marketplace and you would immediately realize how crowded it is. It has become packed with companies that present the same business model, thus, the way to set yourself apart from the rest of the crowd is to create your own unique story. According to the Sprout Social Brand’s Get the Real report, 63% of people say that CEOs who have personal profiles are better representatives of their companies when compared to those who do not. CEO’s presence on social media platforms is a non-negotiable matter nowadays; it is like the gold key to establishing a prominent presence.

• A reputable C-level executive is the threshold to help your organization on its hunt for new partnerships, clients, and deals. Crafting a strong image of you as a CEO is only a replica of your business’s image. In the long run, sales and revenues can be highly impacted by that. Affinity comes with brand awareness and recognition, so more people want to get to know you and work together.

If you just have started considering drafting your executive visibility plan, feel free to get in touch so we can offer guidance to include effective tactics in it.