IEC Telecom Group
Satellite Communications & Solutions
About the Client:
IEC Telecom Group is one of the leading global providers of managed network communication solutions. Known for providing high quality satellite-based technology to customers for more than 20 years, IEC Telecom delivers efficient end-to-end voice and data services, when and where, it matters most. The company offers a comprehensive suite of system integration, system products, and network services enabling a complete end-to-end solution for all their customers. With solutions deployed in Europe, Africa, the Middle East and Asia, IEC Telecom’s expertise covers maritime, humanitarian, energy, government, enterprise and media solutions.
The brief:
IEC Telecom wanted to engage with a PR partner to support them and their partners (Thuraya Telecommunications Company and Yahsat) in raising awareness about the brand and in building their reputation in the professional community.
The strategy:
A strategic communication campaign was implemented aimed at raising awareness of the brand as well as its key solutions. The strategy included:
- Dedicated awareness campaigns and strategic PR support at key industry events
- Leadership positioning and executive visibility
- Extensive media publicity (Press office – English & Arabic)
- Monitoring & brand analysis
Some of the results:
- Regular and consistent publicity across the UAE and regional media
- Successful launch of the company’s key solutions at two leading industry events, where coverage was achieved in more than 50 print/broadcast and online media
- Establishment of IEC Telcom’s executives as industry thought leaders, engaging them in key issues in such sectors as maritime, energy and humanitarian sector
