Executing a strategic communications campaign is an essential service required to build profile and credibility.
At Sherpa Communications, we recognize how important it is for companies to build a strong narrative that appeals to wide range stakeholders while providing our clients with unique insights and expertise using the depth of our consultant’s experience.
We develop in collaboration and consultation with your brand’s marketing team, a strategic communications plan, which embodies the agreed narrative and cross-references the strategic engagement program to build confidence and reputation across an organization. Our marketing and communications strategies are developed to map objectives to your business outcomes.
Each business has varying goals and objectives. Our communications strategies will need to be tailored to each goal. A one-size-fits-all approach will not work. For example, a strategy deployed for a product launch is different from the strategy developed to position a brand or person as a thought leader. A sound PR strategy should include goals that are specific, measurable, attainable and realistic. Determining these goals brings about a clear sense of purpose and maximizes success.
Businesses that clearly understand the principles of strategic communications, and employ them regularly have a competitive advantage. This can result in achieving measurable outcomes from increased sales, to high-network customer traffic (supporting your SEO tactics), to an increase in the share of voice across media and the community.
Our team employed have decades of B2B and B2C experience in helping businesses develop their identity and build credibility.
We can help you answer the following three critical questions, which make up the base of a strategic public relations campaign: What is the product or service you are providing? What is the difference it makes? Why should the customer be interested?
The right type of campaign can help create the narrative and build a profile, especially in the case of a new brand.
The right type of PR strategy can also drive valuations with interested investors.
The following five components are the backbone of a brand communications strategy that will inform the rest of your plan:
- Identify your audience and to whom you need to communicate
- Determine goals and objectives to understand what you want to achieve
- Develop key messages to communicate what you do and how you do it
- Implement a tactical plan, a linear strategy for reaching your goals
- Identify measures of evaluation which applies outcome metrics instead of output.
If you are a business that is seeking strategic consulting advice and would like to know how to effectively use public relations (PR) to achieve your business goals, please reach out to us today.