DIGITALKS
Digital Marketing
About the Client:
DIGITALKS is the Middle East’s first digital marketing conference series, organized in January 2018 in Dubai, UAE. Digitalks’s first edition focused on “E-commerce challenges in the Middle East’’, addressing MENA’s online commerce market. The half-day conference derived maximum value and return from digital technologies and marketing campaigns with expert sessions, that combined up-to-the-minute trends and industry insights.
The brief:
The conference series was the first of its kind in the region and convened the brightest minds and digital experts from across the Middle East. It was important to build strong awareness on the conference and position DIGITALKS speakers as thought leaders in digital marketing across MENA.
The strategy:
An integrated publicity campaign was implemented across marketing/ business/ digital/ broadcast media aimed at building strong awareness about DIGITALKS and its speakers prior to the event.
Strategic event support was provided including partnering with tier 1 English & Arabic media in the UAE.
Some of the results:
- Strong awareness of the event was generated amongst key markets through consistent coverage in traditional tier 1 media resulting in high value media placements across key dailies, (The National, Al Bayan, Al Khaleej, Gulf News amongst others), marketing media (GMR, Communicate, Campaign) as well as in business media (Gulf Business, Entrepreneur Middle East…)
- Strong public attendance of nearly 98%
