Business Consulting
When Uncertainty Rises: A Communications Checklist for Global Companies in the UAE
Regional instability changes the communications landscape immediately. News cycles accelerate, social platforms amplify fragments of information, and stakeholders begin looking for signals of reassurance.
For global companies operating in the UAE, whether headquartered locally or managing Middle East operations from overseas, the priority is not speed. It is discipline. In sensitive periods, repu...
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Business Consulting
Ramadan 2026: Why B2B brands shouldn’t go quiet and what to do instead
Every year as Ramadan approaches, a familiar pattern emerges among business leaders: “Should we pause communications?”, “Is it better to wait until after Eid to make noise?” In many companies, especially in the B2B world, this instinct translates into going silent for the month — slowing down PR, social, and external storytelling until life “returns to n...
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Media Relations and Influencer Marketing
How to Build Better Relationships With Journalists in 2026
Media relations now looks very different from what it did even a few years ago. Newsrooms are leaner, deadlines are shorter, and journalists are expected to do more with less. In this environment, building strong relationships with the media isn’t about sending more pitches. It’s about being more relevant, more reliable, and genuinely more useful.
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Media Training and Public Speaking
Why Every Leader Needs Media Training
If you work in communications, marketing, or leadership support, you’ll recognise the moment immediately. A media request comes in, the CEO agrees to the interview, and suddenly there’s a quiet hope across the team that the conversation will go smoothly and land exactly as intended.
Sometimes it does. Other times, a key me...
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