Managing Consumers During Ramadan: Media Trends and Best Practices

The Holy Month of Ramadan deeply influences consumer behavior and media consumption in the UAE, requiring businesses to adapt their strategies for sustained visibility. As daily routines shift, brands must tailor their messaging to align with evolving media habits and remain relevant. Understanding Ramadan Media Consumption Trends read more

From Press Releases to Multimedia PR: Engaging MENA Audiences in 2025

As businesses in the MENA region move into 2025, there’s a clear need to adapt public relations strategies to a digital-first, mobile-driven market. Traditional press releases are no longer enough to capture the attention of a sophisticated, decision-making audience. In today’s competitive environment, integrating multimedia PR—such as video, podcasts, and int...

Localization vs. Globalization: Finding the Right PR Balance in MENA

In the diverse MENA region, businesses face the challenge of balancing global messaging with local relevance. While globalization ensures brand consistency, localization tailors messaging to resonate with local audiences. Striking the right balance between the two is key to success in the region. 

The Po...