Unveiling Influencer Marketing Landscape for B2B brands

In today's digital age, the influence of social media personalities has evolved beyond mere entertainment, emerging as a powerful marketing tool. Amidst the global stage, numerous cities globally have become renowned centres for influencer marketing, encompassing the US, the UK, and France. Nevertheless, the Middle East's influencer marketing industry is poised to reach a substantial worth of $1.3...

Shaping Event PR: Trends for 2024

In the domain of Public Relations, event management stands as an ever-dynamic landscape, continually shaped by evolving trends, technologies, and consumer behaviours. As we stride into a new era, the future of Event PR beckons with innovation and promises new avenues for engagement and connection. For PR agencies and professionals, staying abreast of these trends is important to crafting impactful...

Mastering Media Engagement during ‘Quiet Periods’

Timing can make or break a PR campaign's success. As businesses gear up for the new year, understanding the nuances of media engagement is essential. At the core of this strategy lies the choice of PR collaborators and the tactical finesse applied to maximise exposure. Opting for a locally situated agency stands as a pivotal decision in this landscape. Local agencies have an intricate understandi...

Navigating 2024: Crafting Effective MarCom Strategy for Successful Business Growth

With 2023 coming to an end, businesses are gearing up for an important planning process that encapsulates various aspects, including developing a marketing and PR strategy.

When working on the MarCom budget for the forthcoming year, you should consider several key points to ensure optimal utilization of resources and ali...