PR Industry: Year in review and what’s to come in 2023

Public Relations has always worked better when combined with other B2B marketing efforts, but in 2023 this will be vital. PR is one of the cogs that make the marketing machine work smoothly — mixed with a robust content strategy — creating the perfect ecosystem for the brand to communicate its key messages.

In 2022, ...

The future of PR

It’s important that we PR Professionals are dynamic and adaptable to the changes that keep the wheels moving in this industry. After an unpredictable 2020 and 2021, this year and the ones moving forward are ours for the taking and Sherpa Communications has had to adapt and evolve to ensure our clients get their due in the s...

How digital PR can lift your business to the next level

Promoting your brand in the right place and to the right people is the most crucial aspect of its success. The existence, legitimacy and quality of any business are judged heavily based on its online presence — its website, social media, reviews etc.

Investing in digital PR has emerged as one of the most lucrative stra...

Why media training is a must for every organization

Whether your company is a multinational corporation, non-profit organization, start-up or an SME, you need to connect with the public to get your brand out there. Typically, senior management in a company are official spokespeople who are quoted in newspapers and magazines or share their thoughts on the radio or TV highlighting details about the business's products & s...