years: 2019

Brand awareness campaign and media management at the biggest regional exhibition in the Middle East helped IEC Telecom with increased recognition and positive associations

Date: November, 2019

Sherpa Communications, a business consultancy and communications agency in Dubai provided PR consultancy services to IEC Telecom at the region’s largest and most influential event for the oil and gas industry, ADIPEC 2019.

Leading global provider of managed network communication solutions, IEC Telecom Group along with its strategic partners –Thuraya, Intellian and Yahclick provided ADIPEC 2019 visitors with a ‘one-stop shop’ for all satcom enquiries to support the increasing demand for real-time communication across the Middle East’s energy sector. Visitors to ADIPEC were provided with 360-degree consultations on how to deploy the latest satellite technologies to help gain the competitive edge.

As a strategic communication consultant, Sherpa developed a tailored awareness campaign to ensure IEC Telecom and its partners stand out from 2,000-plus exhibiting companies from 67 countries (!) The action points executed by the agency included the development of a series of press materials, smart leadership positioning and management of relations with the local and international media to secure on-site interviews with specialised and general media – print, online and broadcast – highlighting the expertise of the senior executives, sharing valuable industry insights and revealing the latest solutions for the industry. The exercise helped IEC Telecom build better brand awareness with the media, its customer base, partners, and other important stakeholders, stand out from the competition, and most importantly across various verticals.
Studies indicate that between now and 2025, digital transformation in the oil and gas industry could unlock approximately $1.6 trillion of value for the industry, its customers and wider society. According to IDC, the Internet of Things will continue to grow by 81 per cent to USD12.6 billion by 2021. This growth will continue to facilitate improved crew communications, online access and seamless operational performance creating new opportunities for the Middle East’s energy sector.

To meet the changing needs of the industry, IEC Telecom demonstrated its latest OneGate Energy solution, designed as a land-deployed variation of its unique solution OneGate. It provides access to a virtual platform to store critical applications, enables technical teams to maintain, update and upgrade onside infrastructure remotely, saving time and money on logistics as well as separates the corporate environment from staff network ensuring that e-operations and classified data remain safe eliminating cyber threats. OneGate addresses all major challenges of the oil and gas industry including logistics, cyber security and optimising connectivity. IEC Telecom’s strategic partners – Thuraya, Intellian and Yahclick – also revealed some of their latest solutions to support the needs of the industry.

Sherpa Communications today supports brands in various industries such as Education, Business Consulting, Technology, Telecom, Health & Fitness, Innovation, Automotive and Lifestyle amongst others and has been a strong advocate of start-ups in the region. The PR agency offers several benefits to clients such as speed and agility, greater focus and senior involvement, increased value for money and campaign creativity.

Do you want to know how PR tactics can support your brand at an upcoming exhibition or event? Get in touch and let us help develop an effective communication strategy for you.

Extensive publicity and stakeholder campaigns which involved UAE media, customers and public sector representatives for the opening of new office in Dubai

Date: 29 May, 2019

Sherpa Communications, a business consultancy and communications agency in Dubai providing PR services for companies within the UAE and Middle East region recently supported the end-to-end publicity and stakeholder outreach for the launch of data analytics company Alteryx Inc.’s (NYSE: AYX) new Middle East office in Dubai.

Speaking on the occasion, Anastasiya Golovatenko, Account Director at Sherpa Communications commented, “It was a proud moment for us to be able to partner with Alteryx to support this new chapter in their growth. Our carefully crafted PR strategy was designed to increase brand awareness and engagement with the company’s current and future customers. Our special thanks to the UAE media who also supported the launch and helped bolster visibility.”

Revolutionizing business through data science and analytics, Alteryx has recently expanded its footprint in the Middle East and Africa (MEA). Located in Dubai Internet City, the Alteryx MEA office was officially opened by Dean Stoecker, chairman and CEO of Alteryx, who welcomed more than 250 executives at the launch event held at the V hotel, Al Habtoor. As a part of its investment in the region and continued global expansion, the new office will further support the success of current and prospective customers as they evolve their data analytic requirements as part of their digital transformation initiatives. Alteryx recently reported 96% year-over-year (YoY) growth in international markets for the full year 2018, which accounted for 29% of overall revenue as of December 31, 2018.

The company has a proven track record of working with MEA brands, including the Abu Dhabi Islamic Bank, Al Futtaim Private Company and Dubai Electricity, and Water Authority in the UAE (DEWA). These organizations are already gaining knowledge from data by enabling data producers to analyze for insights and make data-driven decisions

Commenting on the launch, Abboud Ghanem, Regional Vice President, Middle East and Africa at Alteryx said

“We are seeing a surge of interest in advanced data analytics within the Middle East and Africa with government-backed programs, such as Smart Dubai, a city-wide initiative to transform Dubai into the world’s smartest and happiest city. Successful digital transformation is dependent on enabling collaboration between all data workers both within and across organizations. With the opening of our Dubai office, we look forward to better supporting local customers and partners as they Alteryx their data into actionable insights.”

The campaign delivered by Sherpa Communications focused on establishing brand presence in the region to help bolster Alteryx Middle East operations. A large part of the campaign also focussed on executive profiling, highlighting the expertise and business acumen of Alteryx’s senior management.

Sherpa Communications today supports brands in varying industries such as Education, Business Consulting, Technology, Telecom, Health & Fitness, Innovation, Automotive and Lifestyle amongst others. The PR agency offers several benefits to clients such as speed and agility, greater focus and senior involvement, increased value for money and campaign creativity.