Sherpa Communications delivers consultancy services for Alteryx’s MEA Office Launch
Extensive publicity and stakeholder campaigns which involved UAE media, customers and public sector representatives for the opening of new office in Dubai
Date: 29 May, 2019
Sherpa Communications, a business consultancy and communications agency in Dubai providing PR services for companies within the UAE and Middle East region recently supported the end-to-end publicity and stakeholder outreach for the launch of data analytics company Alteryx Inc.’s (NYSE: AYX) new Middle East office in Dubai.
Speaking on the occasion, Anastasiya Golovatenko, Account Director at Sherpa Communications commented, “It was a proud moment for us to be able to partner with Alteryx to support this new chapter in their growth. Our carefully crafted PR strategy was designed to increase brand awareness and engagement with the company’s current and future customers. Our special thanks to the UAE media who also supported the launch and helped bolster visibility.”
Revolutionizing business through data science and analytics, Alteryx has recently expanded its footprint in the Middle East and Africa (MEA). Located in Dubai Internet City, the Alteryx MEA office was officially opened by Dean Stoecker, chairman and CEO of Alteryx, who welcomed more than 250 executives at the launch event held at the V hotel, Al Habtoor. As a part of its investment in the region and continued global expansion, the new office will further support the success of current and prospective customers as they evolve their data analytic requirements as part of their digital transformation initiatives. Alteryx recently reported 96% year-over-year (YoY) growth in international markets for the full year 2018, which accounted for 29% of overall revenue as of December 31, 2018.
The company has a proven track record of working with MEA brands, including the Abu Dhabi Islamic Bank, Al Futtaim Private Company and Dubai Electricity, and Water Authority in the UAE (DEWA). These organizations are already gaining knowledge from data by enabling data producers to analyze for insights and make data-driven decisions
Commenting on the launch, Abboud Ghanem, Regional Vice President, Middle East and Africa at Alteryx said
“We are seeing a surge of interest in advanced data analytics within the Middle East and Africa with government-backed programs, such as Smart Dubai, a city-wide initiative to transform Dubai into the world’s smartest and happiest city. Successful digital transformation is dependent on enabling collaboration between all data workers both within and across organizations. With the opening of our Dubai office, we look forward to better supporting local customers and partners as they Alteryx their data into actionable insights.”
The campaign delivered by Sherpa Communications focused on establishing brand presence in the region to help bolster Alteryx Middle East operations. A large part of the campaign also focussed on executive profiling, highlighting the expertise and business acumen of Alteryx’s senior management.
Sherpa Communications today supports brands in varying industries such as Education, Business Consulting, Technology, Telecom, Health & Fitness, Innovation, Automotive and Lifestyle amongst others. The PR agency offers several benefits to clients such as speed and agility, greater focus and senior involvement, increased value for money and campaign creativity.