years: 2026

Dubai, UAE, 07 July 2026: Qashio, the MENA region’s leading spend management solution, is rewarding its UAE customers with exclusive FIFA World Cup 2026™ fan experiences, including premium viewing access, interactive competitions, and hospitality benefits at Emirates Golf Club’s Footy Central in Dubai. The initiative gives customers the opportunity to experience a dedicated football watch party destination during the world’s biggest football tournament.

Running from 11 June to 19 July 2026, Footy Central will screen live matches alongside themed F&B, interactive games, family-friendly activities, competitions, and matchday entertainment. The programme builds on the global appeal of football’s premier event, which reached more than five billion viewers across all platforms during its previous edition, and reflects Qashio’s value proposition beyond spend management by turning client loyalty into tangible rewards and premium benefits.

The campaign will unlock exclusive access to selected matchday rewards and fan activations for Qashio customers, including F&B vouchers, matchday credits, Viya Points, gaming rewards, and VIP hospitality experiences. Viya Points, the digital reward currency within the Viya App ecosystem, can be redeemed across a premium lifestyle network of 400 venues, extending the value of the campaign beyond the matchday.

Guests can participate in the Ronaldo Header Challenge, where they can test their heading accuracy, while the FIFA Console Zone will host the PS5 FIFA Esports Challenge: Road to the Cup, with guests competing in head-to-head matches for leaderboard positions and daily rewards. Half-time engagement will include lucky draws during key matches, alongside Predict & Win competitions that reward guests for accurate match predictions.

Armin Moradi, CEO and Founder of Qashio, said: “Football is the most popular sport in the UAE among both Emiratis and the broader expat population, which makes the FIFA World Cup 2026™ a powerful moment to celebrate with our customers. Qashio was built to help businesses manage spend with more control and value, and this campaign extends that promise by turning loyalty into memorable experiences for finance leaders and teams across the country.”*

The FIFA World Cup 2026™ customer rewards campaign reflects Qashio’s broader approach to building a spend management platform that combines financial control with meaningful customer engagement. Through rewards, activations, competitions, and hospitality benefits, Qashio is continuing to create value for businesses beyond transactions, while giving customers new ways to engage with one of the most anticipated sporting events in the world.

Dubai, UAE, July 06, 2026: Despite the rapid growth of the GCC healthcare sector, sourcing medical equipment, finding trusted suppliers, accessing specialized services, identifying investment opportunities and acquiring healthcare businesses remain fragmented and inefficient. MedSahra, a new B2B medtech platform, has launched to address this challenge by bringing the region’s healthcare ecosystem together in a single B2B platform.

MedSahra connects medical equipment, professional services, logistics providers, healthcare businesses and industry participants across the GCC within one unified digital ecosystem. It enables clinics, suppliers, service providers, investors and other market players to discover opportunities faster, communicate directly, close deals more efficiently and grow their businesses through a more transparent, connected and modern healthcare commerce infrastructure. The launch comes as the GCC healthcare market continues to expand, with the sector valued at approximately US$33 billion in 2026 and expected to nearly double to around US$60 billion by 2030.

Boris Shleyfer, Co-Founder of MedSahra said: “The GCC’s healthcare economy is expanding quickly, but many businesses still depend on fragmented channels to find and sell medical equipment, provide business services, partners and investment opportunities. MedSahra was built to give professional market participants a more structured way to transact with confidence. Our mission is to build a trusted commercial ecosystem that goes beyond healthcare providers, connecting every professional market participant involved in the healthcare economy—from suppliers and service providers to technology companies, investors, advisors and business partners—to enable more efficient collaboration and sustainable long-term growth. ”

Iuliia Belokrinitskaia, Co-Founder of MedSahra, said: “Healthcare is no longer driven by providers alone. It depends on a connected business ecosystem, where every decision relies on trusted partners, market visibility and efficient collaboration. Today, those connections remain fragmented across the GCC. MedSahra brings the ecosystem together in one trusted platform, giving decision-makers greater visibility, faster access to opportunities and confidence. Our ambition is to build the digital infrastructure that powers healthcare commerce across the GCC.”

Through MedSahra, healthcare organizations and businesses can discover, buy and sell new and pre-owned medical equipment, connect with trusted business and technical partners, access specialized services and explore investment and acquisition opportunities across the GCC. The platform brings together healthcare commerce, professional services, logistics, business transactions and technology solutions within a single digital ecosystem, helping organizations streamline operations and reduce the time required to identify reliable partners.

By combining intelligent matching, direct communication, moderated listings, quality control and optional user verification, MedSahra creates a trusted environment where companies can build partnerships, negotiate directly and unlock new business opportunities with greater transparency and efficiency.

June 19, 2026 — Snowflake (NYSE: SNOW), the AI Data Cloud company, today announced that Unlimitail, a leader in omnichannel retail media, has selected Snowflake to power its retail media network. Unlimitail will build its upcoming Global Retail Media Data Hub on Snowflake, using Snowflake Data Clean Rooms to allow retailers to activate first-party data at scale and collaborate securely, without data ever leaving their own environments.

Retail media is one of the fastest-growing channels in digital advertising, but also one of the most fragmented. According to Publicis’s 8th eRetail Media Barometer, nearly two-thirds of European advertisers now invest in audience extension through retail media, and approximately half allocate more than 20% of their total media mix to the channel. As investment scales, two challenges are holding back its full potential: managing data collaboration securely across a multi-retailer ecosystem, and proving genuine ROI beyond clicks and impressions.

Unlimitail understands these challenges firsthand. For several years, the company has operated Carrefour’s first-party data in real-world conditions, both onsite and offsite, and has extended its model to retailers including MediaMarkt Saturn, MyOrigines, ID Kids, and Hygie 31. Activating each retailer’s data traditionally required moving it into a centralized system, a step few retailers would accept. Building on Snowflake removes that barrier.

With Snowflake Data Clean Rooms, retailers and brands across Unlimitail’s network can analyze shared audiences and measure campaign outcomes against real purchase data, measuring whether campaigns actually drove purchases, not just clicks. Role-based controls and Snowflake’s zero-copy architecture help ensure each retailer sees only what they need to, while keeping privacy measures intact.

That collaboration also scales to many players at once. Retailers, brands, publishers and third-party data partners can contribute, analyze and activate data together in a single, controlled environment without any party exposing their raw data to others. The result is richer, more complete audience intelligence across the entire Unlimitail ecosystem.

Unlimitail plans to launch its Global Retail Media Data Hub on Snowflake later this year, a platform that will serve as the single connection point for retailers, brands and agencies across Europe and LATAM.

“Retail media is only as powerful as the trust and data behind it, and that trust has to be earned, not assumed,” said Alexis Marcombe, Chief Executive Officer, Unlimitail. “By building on Snowflake, we can give every retailer in our network full control of their first-party data while also giving brands the closed-loop proof they’ve been asking for. We are building the infrastructure to become the global standard for how retail media works.”

“Most retail media measurement stops at the click. With Unlimitail, brands can go all the way to the receipt, and that changes the conversation they can have about the ROI of their retail media investment,” said Simon Contreras, Industry Principal, Retail & Consumer Goods, Snowflake. “Snowflake makes it possible to do that at scale, across markets and retail partners, without any retailer giving up control of their data.”

Muscat, Oman, 16 June 2026: Whitewill, the international luxury real estate agency operating across the UK, USA, UAE and Oman markets, has recorded an OMR 1.74 million Fendi Casa Villa sale at AIDA by DarGlobal, one of the highest-value villa transactions within the development. The deal reflects the rising appeal of branded residences in Oman, as international buyers show stronger willingness to invest in projects with distinctive design, premium infrastructure, lifestyle-led amenities, and long-term value potential.

The transaction comes as Oman continues to attract greater attention from global property buyers, supported by the country’s Vision 2040 strategy, economic diversification agenda, stable investment environment, and progressive policies allowing foreign nationals to acquire freehold property. Whitewill began building its Omani operations in 2023 and established a dedicated office and brokerage team in Muscat in 2024, following a significant increase in investor demand.

Svetlana Politova, CEO of Whitewill Abu Dhabi and Oman, said: “The Fendi Casa Villa transaction reflects the direction of Oman’s premium real estate market, where international buyers are increasingly looking beyond entry price and focusing on design quality, lifestyle value, infrastructure, and long-term potential. Supported by Oman Vision 2040, progressive freehold policies, and rising investor confidence, the Sultanate is building a stronger position as a destination for both capital preservation and quality living.”

Balanced demand across investment and lifestyle-led purchases

Whitewill’s Q1 2026 buyer insights show that Oman’s real estate market continues to attract a balanced mix of investment and lifestyle-led demand. According to the agency’s data for 2025 and Q1 2026, 39% of clients purchased property primarily for investment, 36% bought for personal residence, and 25% viewed real estate as both a lifestyle asset and a long-term investment.

The market structure has remained stable compared with 2025, although buyers are becoming more selective. There is stronger interest in projects with quality infrastructure, reputable developers, lifestyle positioning, tourism potential, and long-term rental demand. Among end users, demand is largely represented by families and couples relocating to Oman or purchasing second homes.

Oman’s buyer base is also highly diversified, with Whitewill completing transactions with clients from more than 50 countries across 2025 and Q1 2026. CIS countries and Europe continue to represent the largest share of buyers at 43%, while demand from Asia (11%), the Middle East (9%), and other international markets is contributing to a more balanced global buyer profile.

Apartments remain the leading product type

Apartments remain the most in-demand property type in Oman, accounting for 56% of buyer demand across Whitewill’s internal sales statistics for 2025 and Q1 2026. Villas accounted for 31%, while branded residences represented 13%. One-bedroom and two-bedroom apartments are attracting the strongest interest due to their balance between affordability, rental demand, and investment returns. Larger villas and branded residences are typically purchased for personal use and long-term family living.

The data also shows an even split between investment and personal-use demand, reflecting a market where rental-income opportunities and residential purchases are carrying equal weight. This reflects a sustainable market environment where investment activity is supported by growing lifestyle-driven demand.

Muscat leads demand as Salalah and Sohar gain momentum

Among the most in-demand projects in Muscat were AIDA by DarGlobal, The Sustainable City Yiti by Sustainable Development, Olive Farms by Muriya by Orascom, Vistal by Victoria Swarovski by LEO Development, Luma Residence by Muscat Bay, and Yenaier by Adanté. During Q1 2026, Salalah also recorded stronger investor interest, supported by its tourism potential and unique climate conditions, with demand concentrated around Amazi Hawana Salalah by Muriya by Orascom and projects by Al Zaid Real Estate Development in the Takah district. Sohar is also gaining momentum, with the Plumeria project by Sohar Real Estate Development LLC and Majd attracting interest due to its strategic location and long-term investment potential.

Currently, Whitewill’s Oman portfolio includes over 30 projects from globally recognised and trusted developers, including DarGlobal, SDIC, Muriya by Orascom, Eagle Hills, Saraya Bandar Jissah SAOC, and Al Mouj. The firm also works with local developers including Alargan Towell, Maysan Properties, and Ideal Building Development. Many of these projects benefit from the involvement of Omran Group, the government’s development arm, further supporting investor confidence in Oman’s long-term real estate outlook.

June 26, 2026 — Alteryx, Inc., an AI-ready data and analytics company, today announced that it has been recognized by Snowflake, the AI Data Cloud company, as a leader in the analytics and measurement category in The Modern Marketing Data Stack: Governing the Agentic Enterprise Report.

Now in its fifth year, Snowflake’s Modern Marketing Data Stack report reflects a major shift in how marketing organizations operate—from fragmented tools toward AI-driven, agentic systems built on governed data foundations. This edition draws on insights from more than 11,500 Snowflake customers and ecosystem partners across 13 categories, highlighting how organizations are bringing industry-leading applications directly to their data to drive faster execution and proven business outcomes across the marketing lifecycle, while addressing the growing demands of data gravity, privacy and trust.

As companies centralize their data on cloud platforms like Snowflake, marketing teams are under increased pressure to turn that data into information for more accurate decisions and personalized customer experiences. But many analytics workflows still rely on extracting data into separate processing environments, creating delays, governance challenges, and unnecessary infrastructure costs that slow teams down.

To address these hurdles, Alteryx is expanding its cloud-native analytics capabilities with Live Query for Snowflake, enabling organizations to execute data transformation, orchestration, and analytics workflows directly within the Snowflake AI Data Cloud using Snowflake’s scalable compute engine. By minimizing data movement and pushing processing directly into Snowflake, customers can simplify infrastructure complexity, reduce operational overhead, and accelerate enterprise-scale analytics through the low-code experience of Alteryx One.

“Organizations want to scale analytics and agentic AI without adding more complexity,” said Rajkumar Irudayaraj, Senior Vice President, Global Technology and Innovation Partners at Alteryx. “Together, Alteryx and Snowflake help businesses operationalize trusted analytics and AI directly where their data lives. With Live Query for Snowflake, teams can turn business logic into governed analytics and AI workflows directly in Snowflake, helping to personalize customer experiences and accelerate decisions without data movement. Business users get a no-code experience, data teams can extend with code, and organizations can move faster without compromising governance or control.”

Alteryx and Snowflake help marketing teams operationalize governed, AI-driven workflows for use cases such as autonomous campaign optimization, predictive micro-segmentation, always-on attribution modeling, and generative content personalization at scale. Teams can orchestrate intelligent agents to combine data from across the business, apply trusted business logic, and automate decision-making directly within Snowflake. This enables faster insights, more responsive customer engagement, and continuous optimization without requiring complex data engineering resources. By executing analytics and AI workflows where data resides, organizations can reduce data movement, strengthen governance, and improve security and performance at scale.

“Enterprises are rethinking how they manage and activate data as AI becomes more deeply embedded into business operations,” said Denise Persson, Chief Marketing Officer at Snowflake. “Alteryx’s recognition reflects the strong value our collaboration delivers to joint customers. Together, Snowflake and Alteryx enable enterprises to streamline analytics workflows, helping teams accelerate decision-making, strengthen governance, and scale AI-driven operations with greater efficiency and flexibility.”

Riyadh, Saudi Arabia – June 19, 2026: Effie Awards Saudi Arabia 2026, held under the theme “Pride of the Kingdom”, crowned winners across 26 categories, 12 industry categories and 14 specialty categories, marking a historic milestone of its first edition in celebrating the Kingdom’s marketing effectiveness. The winners were evaluated by a jury panel composed of 100+ leading professionals that recognised campaigns for demonstrating strategic excellence, creative innovation and measurable business impact.

The sector continues to grow strongly, with Saudi Arabia’s marketing and advertising agency market size projected to reach USD 4.13 billion by 2031, driven by a 5.3% CAGR. The market report also highlighted digital advertising accounting for more than 60% of total agency revenue, reflecting a strong shift toward performance-led, data-driven marketing across the Kingdom.

This growing momentum was reflected on the ground at the event, which brought together the industry at scale. Several marketing professionals, brand leaders, agency executives and industry stakeholders attended the event, celebrating the campaigns and organisations delivering tangible business results through effective marketing.

On the same day, the event’s flagship forum –The Effectiveness Edit, spotlighted discussions on the impact of technology and AI on marketing performance, changing consumer behaviour, the role of creativity and culture in driving growth, and the challenge of balancing short-term results with long­term brand building. The programme brought together senior leaders from across the Kingdom’s public and private sectors, featuring speakers from Google, Kantar, Accenture, Saudi Tourism Authority, Samsung Electronics Saudi Arabia, King Salman International Airport, Saudi Automobile & Motorcycle Federation, Saudi Ceramics, Anghami+, Al Othaim Entertainment, L’azurde, EVIQ, Gathern, Herfy Food Services, and more.

Winners of the first Effie Awards Saudi Arabia

 

During the awards celebration, the Gold winners stole the spotlight with their innovative storytelling and groundbreaking approaches. Winning brands included Balady+, Tourism Development Fund, Barq, Sakan Foundation, Sayyar, MDLBEAST and more.

The evening’s highest honor, the prestigious Grand Prix award, was presented to Sayyar for “Time To Speak Up For Manhood” recognizing the campaign that best demonstrated exceptional marketing effectiveness and business impact.

The Silver awardees proved that effective marketing thrives on a balance of bold ideas and sharp focus. The awardees included brands such as Mobily, Sensodyne, Doritos, Mentos Gum, KUDU, Holsten Brewery, making their mark with brilliant ideas and campaigns that delivered measurable results.

The Bronze honorees resonated deeply with audiences and left a lasting impression through effective execution and meaningful impact. Winning brands included Lay’s, IKEA, and many more.

The evening also celebrated outstanding organizational achievement through the programme’s Special Awards.

The Most Effective Advertising Agency Office of the Year – Saudi Arabia award was given to Habbar, recognizing a body of work that consistently delivered exceptional effectiveness across multiple campaigns.

The Most Effective Media Agency Office of the Year – Saudi Arabia was awarded to OMD UAE, honouring excellence in media strategy, planning, and execution.

The Most Effective Agency Network of the Year – Saudi Arabia was awarded to Foaj Group, recognizing sustained performance and effectiveness across the network’s portfolio of work.

The Most Effective Brand of the Year – Saudi Arabia was awarded to Mobily, celebrating a brand that demonstrated exceptional commitment to effective marketing and business success.

Commenting on the occasion, Sahar Rafique, Managing Director of NordStella, said: “Saudi Arabia is home to some of the most ambitious brands, marketers, and creative talent in the world. Through Effie Awards Saudi Arabia, we are proud to create a platform that celebrates not only creativity, but the effectiveness and business impact behind it. The winners recognized represent the very best of what our industry can achieve when bold thinking is matched with strategic excellence. As we celebrate this inaugural edition, we also celebrate the remarkable momentum of the Kingdom and the future that lies ahead.”

The inaugural edition was made possible through the support of a valued network of partners committed to advancing marketing effectiveness and industry excellence across the Kingdom. Effie Awards Saudi Arabia proudly recognised YouTube, Max, Holsten, Spike Media, Akama Holding, and Million as its Effieciate Partners, supporting the platform’s mission to celebrate ideas that drive measurable impact. The event was further supported by Sherpa Communications as PR Partner, Taf3ol KSA Business as Emerging Digital Media Partner, and Communicate as Media Partner.

Organized by NordStella, Effie Awards Saudi Arabia celebrates the transformative impact of effective marketing and aims to establish a lasting platform that recognizes and inspires marketing excellence in the Kingdom, for years to come.

Dubai, UAE, 18 June 2026 — Yango Group, global tech company, is expanding into public transport technology with the launch of an AI-powered management platform. The solution combines real-time data with operational tools in a single interface, helping transport authorities and operators manage complex urban mobility challenges.

Public transport remains one of the least digitised parts of urban infrastructure in many cities. Authorities and operators often rely on fragmented systems, leading to congestion, unreliable services and operational inefficiencies. According to the INRIX Global Traffic Scorecard, congestion increased in 62% of urban areas globally in 2025, highlighting the need for smarter transport management.

The new platform supports key areas of public transport management: network planning, daily operations and revenue control. Its AI layer analyses real-time and historical mobility data to forecast passenger demand, model traffic flows, identify network bottlenecks and suggest more efficient schedules, routes and fleet allocation. This enables authorities and operators to adjust networks of interconnected stops, identify areas with poor transport accessibility, introduce new routes, manage fleets, and monitor fare collection. According to internal estimates, integrated public transport solutions can help reduce traffic jams by up to 28%, lower operational costs by up to 35% and boost fare collection by up to 30%, while real-time data gathering and analysis can support up to 40% faster decision-making for city authorities.

“We work with urban mobility every day in cities around the world, from ride-hailing and navigation to delivery and other services. This gives us a practical view of how cities move and where the challenges are. Bringing that experience into public transport is a logical step. With the platform, we want to help cities build public transport systems that are easier to manage, more financially sustainable and more convenient for people to use, ” said Islam Abdul Karim, Regional head, Yango Group Middle East.

The solution also supports the integration of public transport services into the Yango SuperApp. Depending on the city and local implementation, passengers can access features such as multimodal trip planning, real-time vehicle tracking, digital ticketing, and transport card top-ups through a single interface, helping make urban mobility more convenient and predictable.

The launch reflects Yango Group’s broader focus on applying technology to urban mobility challenges and aligns with government agendas such as the Dubai 2040 Urban Master Plan, including its 20-minute city initiative, which aims to make daily needs and destinations easier to reach through more sustainable and integrated mobility. As cities continue to grow and invest in smarter infrastructure, the company sees increasing demand for digital solutions that help transport authorities and operators make public transport more efficient, accessible and economically resilient.

RIYADH, Saudi Arabia – June 18, 2026:  Pearson (FTSE: PSON.L), the world’s lifelong learning company, and Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), today announced the launch of new research revealing the knowledge gaps that must be addressed to help graduates build stronger AI readiness to prepare for an AI-enabled future.

In Saudi Arabia, the findings show strong alignment between higher education and workforce needs, with a clear opportunity to turn AI access into workplace capability that supports Vision 2030.

The Data
The report, AI Readiness: Building the Bridge from Higher Education to Work, draws on more than 2,700 survey responses from learners, higher education leaders, and employers across six countries, including Saudi Arabia, the U.S., the U.K., Brazil, Vietnam and Malaysia, and is supplemented by in-depth interviews with higher education leaders.

The KSA findings offer a unique view across the learning-to-work journey, with the Kingdom showing strong alignment between institutional investment, learner confidence, and employer satisfaction with graduates.

• 88% of higher education leaders describe AI investment at their institution as significant or moderate.
• Approximately 90% of Saudi employers say graduate workplace readiness is much or somewhat better than it was five years ago, substantially above the cross-market average of 60%.
• 43% of Saudi learners rate themselves as highly ready for an AI-enabled workforce.
• 94% of Saudi higher education leaders report regular interaction with employers, a strong foundation for aligning learning with workforce needs.
• The clearest opportunity is in applied experience: while Saudi learners report strong access to AI tools and instruction, one in three wants more hands-on, workplace-relevant practice to turn access into skills capability. 

This data comes at a moment when artificial intelligence is reshaping entry-level roles, skill durability is declining, and workforce readiness is at risk worldwide. While AI adoption is accelerating across industries, the research shows that AI readiness is breaking down at the point of execution, where learning must translate into applied workplace capability, rather than from a lack of ambition or access.

“Saudi Arabia has created strong momentum for AI readiness by placing skills, education and workforce alignment at the centre of its national agenda. With AI talent development now a clear priority and large-scale capability-building already underway, the opportunity is to translate this ambition into practical, workplace-ready graduate skills. Pearson and AWS are working together to bridge the gap between higher education and employers, supporting institutions with learning, assessment, and credentials that prepare Saudi talent for an AI-enabled economy.” said Tony Lteif, Global Revenue Officer, English Language Learning and Saudi Country Ambassador for Pearson.

“This AI readiness research with Pearson reveals that our primary opportunity is to help translate AI tool engagement into real workplace capability. AWS is committed to working alongside our education partners to ensure every learner develops AI literacy, in addition to the judgment, adaptability, and hands-on experience employers need,” said Kim Majerus, Vice President of Global Education and U.S. State & Local Government at Amazon Web Services.

The Solution
AI readiness does not emerge by accident. It depends on structured, shared systems that connect curriculum to real work. Readiness is built where learning and work connect.

The KSA findings show strong foundations, with the next focus on applied learning, responsible AI trust, and the strategic and human skills employers continue to value.

To help leaders across education and enterprise move from diagnosis to action, the report introduces the AI Readiness Friction Framework, a practical tool that identifies six compounding frictions that slow progress across the education-to-work pathway. The report also provides concrete actions to remediate each friction point.

• Pace Friction: The widening gap between the speed of AI-driven workplace change and the slower cadence of curriculum and institutional decision-making.
• Connection Friction: Weak feedback loops between education and employers, reducing alignment between workforce needs and learning design.
• Capability Friction: Uneven faculty and instructor AI capability, limiting consistent integration of AI into learning experiences.
• Governance Friction: The absence of clear, practical guidance translating AI access into responsible, governed practice, resulting in shadow AI use that carries risk into the workplace.
• Experience Friction: A disconnect between access to AI tools and structured opportunities to practice, apply, and demonstrate real-world capability.
• Skills Friction: Misalignment between the capabilities graduates demonstrate and the applied judgment, adaptability, and collaboration employers require in AI-enabled roles.

By combining Pearson’s expertise in education systems, assessment, learning science, credentialing, and workforce skills with AWS’s deep insight into how AI is built, deployed, and governed in modern organizations, the report offers a shared framework to help institutions and employers align around a common definition of AI readiness and a clearer path forward.

The KSA findings show that continued collaboration between higher education and employers can help translate national AI ambition into workplace-ready capability.

Dubai, UAE, June 4, 2026 — Yango Group has launched an AI consulting service by Yango Tech, b2b division of the company. New service designed to help enterprises and government organisations in the UAE move AI initiatives from pilot stages to production deployment and measurable business outcomes.

The service helps organisations identify high-impact AI use cases, assess operational and business impact, and build clear implementation roadmaps. It also supports governance for responsible use, pre-pilot validation, integration, and embedding AI into existing systems and workflows.

The launch comes as companies across the GCC face growing pressure to turn AI investment into measurable business value. According to McKinsey’s 2025 research, 84% of organisations in GCC countries have adopted AI in at least one business function, but only 31% have scaled AI use cases across operations, while 11% are considered “AI value realizers”. Many organisations continue to face challenges related to unclear ROI, fragmented pilot projects, limited internal capabilities, and operating models not prepared for enterprise-wide AI adoption.

The service is designed for large enterprises, holdings, and government organisations operating in regulated and operationally complex environments. A dedicated part of AI expertise focuses on executive and employee training. These programmes are designed to improve AI literacy among management teams and help specialists develop practical skills for working with AI systems and AI-supported workflows. The goal is to help organisations build stronger internal ownership of AI initiatives and reduce dependency on isolated pilot projects.

AI consulting is delivered by Yango Tech, the B2B technology arm of Yango Group. Yango Tech develops and deploys technology solutions for businesses across retail, logistics, e-commerce, and enterprise sectors, helping organisations improve operational efficiency and accelerate digital transformation. The company combines expertise in artificial intelligence, automation, robotics, and data-driven technologies to address complex business challenges and deliver measurable outcomes.

Alexander Merkushev, Head of AI projects at Yango Tech, said: “Many companies already have AI strategies and pilot projects, but a large share of these initiatives never reach production deployment or measurable business impact. In many cases, organisations need support not only in defining strategy, but also in executing it inside complex operational environments. Unlike traditional advisory models focused primarily on strategy development, Yango Tech supports organisations through the implementation stage. We work with clients from initial assessment to production launch and measures success through operational and business outcomes rather than strategy delivery alone.”

Yango Group also holds the Tier S Dubai AI Seal awarded by the Dubai Centre for Artificial Intelligence. The certification recognises the company’s reliable, secure, and impactful AI solutions, with Tier S representing the highest level of economic contribution and technological safety.

Dubai, UAE, 11 June 2026: Uniquely You Mental Health Center, the UAE’s first publicly neurodivergent-owned and operated mental health clinic, has officially launched in Dubai. Founded by Elaine Maichin, an  American neurodivergent, CDA-licensed psychologist, a US-Licensed Professional Counselor (LPC), and a licensed trauma therapist, the clinic has been established as a  neurodiversity-affirming specialized mental health center, designed to support clients from ages 13 to 60+, individuals  and families,  across healthcare, education and workplace settings in the UAE.

The launch comes as mental wellbeing becomes a stronger priority across the UAE. Cigna Healthcare’s International Health Study 2025 found that mental wellbeing in the UAE improved to 64%, with residents ranking it above physical wellbeing as their top health priority. The center was founded to offer care recognizing that every person has unique nervous system needs, which shapes how they process, and experience the world. Its approach brings together evidence-based therapy, trauma-informed care, and cultural responsiveness practice, with a strong focus on helping clients feel understood rather than reduced to symptoms or diagnoses.

The clinic supports clients navigating emotional, relational, workplace, and life-stage challenges. Elaine observed that many individuals were keen on seeking therapy to manage anxiety, depression, trauma, self-esteem concerns, parenting pressures, grief, major transitions, and overall psychological well-being.  Additionally, across the UAE’s multicultural community, people are also navigating relocation, expatriate life, loneliness, and limited support networks, not always knowing where to turn for timely care.

The launch of the clinic responds to these concerns as well as areas of mental health that remain underreported or misunderstood. Neurodiversity remains a key area, especially in how autism and ADHD can present in girls, women, adults, high-achieving professionals, and people who have spent years masking their differences.

Elaine Maichin, MSc, NCC, LPC, Psychologist (CDA) and Owner of Uniquely You Mental Health Center said: “Mental health awareness in the UAE has grown significantly, but many people still need spaces where their experiences are understood with depth, compassion, and respect. Especially, when it comes to neurodiversity, it is perceived as something that needs to be fixed or overcome, but it actually is a natural form of human diversity rather than deficits to be cured. Greater public awareness is needed around the importance of acceptance and individualized support. At Uniquely You, we are passionate about bringing neurodiversity-affirming, accessible, and genuinely responsive care into the heart of the community. We aim to help people feel seen, build practical skills, and access support that reflects who they truly are.”

Uniquely You’s range of services include, Individual Psychotherapy and Counseling Sessions, Family Therapy, Autism and ADHD Assessments, DBT Skills-Based Group Therapy, Training and Workshops, and Support Groups. These services are structured to address diverse clinical, developmental, and emotional needs across individuals, families, and groups.

The center prioritizes care that is collaborative, personalized, and guided by each individual’s goals and lived experiences. It works with individuals through a structured clinical process that begins with an initial consultation focused on understanding concerns, personal history, and therapeutic goals, followed by the development of a personalised treatment plan that defines clear objectives and direction of care. Moreover, neurodiversity-affirming care supports autistic individuals and those with ADHD, dyslexia, dyspraxia, dysgraphia, and other neurotypes in developing a deeper understanding of their unique ways of thinking, learning, communicating, and experiencing the world. This approach fosters self-awareness, self-advocacy, and wellbeing while helping individuals navigate school, work, relationships, communication, sensory experiences, executive functioning, and societal expectations in ways that honor their strengths, needs, and authentic identities. This aligns with Dubai Health Authority’s AED 105 million Mental Wealth Framework, a five-year plan built around ten initiatives focused on early detection, intervention, prevention, and community support.

Uniquely You MHC has also worked with organizations in Dubai and Abu Dhabi to support mental health awareness and employee well-being. The center is expected to expand its team over time, with future growth focused on adding more psychologists and increasing access to specialized services. The long-term vision is to grow Uniquely You MHC into a trusted UAE-based platform for neurodiversity-affirming mental health care, trauma-informed treatment, school collaboration, workplace wellbeing, crisis support, and community education.