5 Top Ways to be in Media This June
June marks a natural reset point for many organizations as businesses across the UAE and the wider GCC return from Eid holidays and refocus on planning for the second half of the year, making it an ideal time to strengthen your media presence. Whether you have major company news to share or want to raise your profile, there are several ways to secure meaningful media coverage this month.
Use the Post-Eid Momentum to Announce Key News
June is a busy period as businesses resume activity and prepare for H2. Journalists are looking for fresh stories, industry developments, partnerships, product launches, and growth announcements. If your company has significant news to share, now is the right time. As organisations across the region reset priorities and look ahead to the second half of the year, major announcements can help demonstrate progress, highlight business momentum, and reinforce your position within the market. Sharing meaningful updates at this stage of the year can also help keep your business visible as industry conversations begin to pick up again.
Create Commentary Around Existing News
Not every company has a major announcement ready every month, because partnerships, product launches, and other business developments often take time to finalise and approve. The good news is that media opportunities still exist. One effective strategy is to contribute expert insights on topics already making headlines. Journalists often seek credible industry voices to explain trends, provide analysis, or comment on breaking developments. Businesses that react quickly to news cycles can often secure valuable coverage without launching a campaign.
Align Your Story with Editorial Calendars
Many publications begin planning summer features, business outlooks, and mid-year reviews during June, making it an important time for businesses to think strategically about their media outreach. Keeping a close eye on editorial calendars can help you identify themes that align with your business and areas of expertise. Rather than pitching generic topics, tailor your stories and thought leadership articles to support conversations that journalists are already planning to cover. This not only makes your content more relevant but also increases the likelihood of securing coverage. By planning ahead and aligning with editorial priorities, your business can become part of broader industry discussions instead of competing for attention at the last minute.
Put the Spotlight on Your Leadership Team
While company announcements and business milestones remain important, organisations should also invest in building the profile of their leadership team. Founders, CEOs, and senior executives can offer valuable industry insights, experiences, and perspectives that help bring a company’s story to life. In a competitive market, leadership profiling helps humanise the brand, transforming it from a corporate entity into one that audiences can better understand and relate to. Through interviews, opinion pieces, thought leadership articles, and speaking engagements, executives can establish credibility and strengthen trust among customers, partners, and stakeholders. A visible leadership presence can also create additional opportunities for media coverage and industry events, while helping businesses differentiate themselves in crowded sectors where products and services may appear similar on paper.
Get Your Timing Right
Timing remains one of the most critical factors in media relations. The beginning of the month is often an excellent opportunity to reach out to journalists and editors as they plan upcoming content. This is especially important given the volume of pitches journalists receive daily. According to research, 46.5% of journalists receive at least 11 media pitches per day. In comparison, 28.64% receive more than 26 pitches daily. With so much competition for attention, relevance, and timing can make all the difference. Using media monitoring and social listening tools can help businesses identify the right opportunities and deliver their stories when they are most likely to gain traction.
Being in the media is about understanding what journalists need, identifying relevant opportunities, and positioning your business as a valuable source of insight. With June offering a fresh start for many organisations, now is the perfect time to review your PR strategy and make your voice heard.
