years: 2023

Driven by its commitment to uplift women, PR consultancy becomes a strategic partner for the ‘Women to Watch’ event

Sherpa Communications, a strategic public relations and communication, award-winning agency in Dubai provides PR services for companies within the UAE and the Middle East, joined hands with Communicate to support women’s empowerment at the inaugural ‘Women to Watch‘ conference. The event, which took place on June 15, 2023, brought together over 350 esteemed professionals from the fields of PR, advertising, creative, and marketing. The central theme of the event revolved around challenging gender stereotypes and fostering inclusivity across diverse industries.

The conference featured panel discussions with innovative business leaders who aiming to bring about positive change. The purpose was to raise awareness about gender equality in the region’s creative industries, facilitate a constructive dialogue on women’s experiences, showcase change-makers driving inclusivity, and provide an opportunity to connect with female mentors and role models who can share valuable insights. With a remarkable lineup of over 30 industry experts, including distinguished speakers representing well-known brands such as Chalhoub Group, Google MENA, Tik Tok, and more, the speakers shared their unique viewpoints on women’s entrepreneurship, providing valuable insights and solutions to contribute to positive change.

As an event partner, Sherpa Communications extended its support to the organizers by leveraging its network to raise awareness about this important topic and the event itself. The agency’s senior management also participated in an engaging panel discussion called “The Power of Sisterhood: Investigating the Impact of Female Mentors and Role Models.” The speakers explored the importance of female business mentors and shared various solutions to inspire women to reach their full potential.

Anastasiya Golovatenko, PR Director at Sherpa Communications, commented, “Women face unique challenges when it comes to accessing various business resources, which can hinder their ability to innovate, develop, and expand their ideas. According to the United Nations, there is a global disparity in entrepreneurial opportunities between men and women, with women leading only 23% to 26% of businesses or thriving in the workplace. The ‘Women to Watch’ Conference plays a crucial role in providing a platform where we can contribute to the collective effort of promoting professional growth for women.”

15 March, 2023, Dubai, UAE  – Sherpa Communications, a strategic public relations and communications agency in Dubai providing PR services  for companies within the UAE and the Middle East, was awarded the Most Trusted B2B PR Agency in the MENA Region as a recognition of its constant support and guidance to its clients at Estesmarat Magazine’s Sixth Award Ceremony at Atlantis the Palm, Dubai. Anastasiya Golovatenko, Account Director at Sherpa Communications, received the award by Sheikh Salim bin Sultan Al Qasimi, Chairman of the Department of Civil Aviation in Ras Al Khaimah, in the presence of  Mohamed Shams El Din, the Chairman and Founder of Estesmarat Emirati magazine and Future Forum for Arab Investments FF22020AI. 

In a room engulfed with potential and filled with prominent personalities, such as H.E Khalifa Saif Al Muhairbi, Chairman of Arabian Gulf Investment Group, H.E Ali Rashid Al Jarwan, CEO of Abu Dhabi Marine Operating Company, and Mustafa Agha, TV Presenter in MBC, Sherpa’s representatives felt empowered, and this has strengthened Sherpa to keep working on presenting its clients in the best way and helping them secure prominent presence in the GCC media.

Over the course of the past year, each member in Sherpa Communications has worked their absolute best to support experts who operate in a spectrum of industries: Technology & Digital | Data Analytics & Cloud Management | Crypto & Metaverse, Blockchain | Fintech | Healthcare & Pharma| Construction & Real Estate | Smart Logistics & Warehousing | Information security | Automotive & Smart Mobility | Esports | Education | Interior Design amongst others. On this occasion, Anastasiya Golovatenko, Account Director, Sherpa Communications, said: “We supported our experts to secure tier 1 media coverage across print, online, and broadcast verticals, helped them bring their vision for the business to life, and catalyzed their growth in this region and in international markets. Our efforts had a positive impact and our clients were able to close multi-million dollar contracts, secure funding, increase brand visibility, and develop a strong regional presence.”

She added: “Trust in business means everything. We are delighted to receive the Most Trusted B2B PR Agency in the MENA Region award by Estesmarat Magazine, recognizing Sherpa Communications team as a trusted partner to businesses, especially in the B2B space, which we specialize in. We are honoured to work with multinational organizations across various industries as well as support homegrown SMEs with their campaigns and communications across the Middle East and Africa regions.”

Additionally, the agency’s Senior Public Relations Executive, Mechelin Wehbi received the Individual Achievement in PR and Communication Award, celebrating her contribution to the Sherpa team and the industry.