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MENA’s Leading Technology PR Agency in Dubai for B2B Brands

Sherpa Communications is a B2B technology PR agency in Dubai and the wider MENA region — one of the few specialised consultancies dedicated to tech brands in the market. We are B2B technology PR experts with deep regional insight, strong media networks, and a sharp understanding of MENA market nuances. We support brands with awareness campaigns and much in the UAE and across the Middle East and Africa (MENA).

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Why Tech brands choose us

We are not just a PR agency in Dubai. We are strategic partners to technology companies that are expanding to the UAE/Middle East region or present here. With over 12 years of experience in the MENA region, we understand how to translate complex tech offerings into compelling narratives that earn media attention, market trust, and business impact.

Why clients choose us:

Trusted by global enterprises and regional SMEs
Deep relationships with tier-1 media and industry KOLs
Expertise across high-growth tech sectors

Our B2B Technology PR Services in Dubai & MENA

As a trusted public relations agency for tech companies, we’ve delivered award-winning campaigns for brands across the MENA region. We specialise in B2B and emerging tech, including:

Cybersecurity
Data Analytics
Data Cloud
Artificial Intelligence (AI) & Machine Learning (ML)
Fintech
Blockchain & Web3/ Metaverse solutions
API & SaaS Platforms
Proptech
Edtech
IoT & Smart Tech Solutions

What we offer tech companiess

Whether you are entering the region or scaling across it, we tailor every campaign to your business goals

Market Entry PR for Technology Brands in Dubai & GCC

Build brand visibility and credibility as you enter the UAE market or expand in the MENA region.

Strategic Messaging & Positioning

Craft sharp messaging that resonates with partners, and end-users.

Product & Service Launch Campaigns

Maximise impact with multi-platform visibility, from media briefings to press coverage.

Executive Profiling & Thought Leadership

Secure interviews, guest columns, podcast features, and speaking opportunities, especially at events like GITEX, GISEC, LEAP, Ai Everything, and more.

Media Relations & Press Coverage

We secure consistent coverage in top-tier media including TV, radio, business, and technology tier 1 media.

Crisis Communications for Tech Companies in the UAE

Manage risk with proactive reputation strategies and rapid response execution.

Arabic + English Campaigns

Run bilingual campaigns that speak to diverse GCC audiences.

Media Training

We prepare senior executives and their teams for public speaking engagements, media conversations, or other public appearances. From strategic delivery of the key messages to crisis management - we can tailor media training workshops as per brands’ needs.

Markets Where Our PR Agency Operates Across MENA

We’ve led successful PR campaigns for tech companies in:

UAE | Saudi Arabia | Oman | Bahrain | Kuwait
Egypt | Jordan | Other markets - Middle East
Africa (North Africa, South Africa)

Trusted by tech pioneers across the B2B and emerging tech ecosystem.

What Our Clients Say

“In just a short span of time, Sherpa Communications have gone above and beyond our expectations of a PR agency. The agency's ability to understand a client's brief and turn this into coverage in key media, has really pushed Snowflake's brand awareness in the UAE. What's most impressive is the team's media relationships and continually getting interviews and coverage in tech and business outlets that really move the needle, influencing the right audiences. For anyone looking for a PR agency that drives meaningful results, I would highly recommend Sherpa Communications.”

Abs Gandhi

PR Manager - EMEA, Snowflake

“We've been working with Sherpa Communications for a year and a half, since day one, I've seen a proactive and professional way of dealing with the team, in addition to the creativity and quality of PR campaigns. We have had several PR awareness campaigns for new product launches with them, and they were very successful as they always attracted the attention of the Top UAE Tier 1 Publications, and not only limited to the UAE, but also to the GCC. Sherpa Communications is a team that I rely on in anything related to PR & Content copyright, and they always come and amaze me with the results achieved on a monthly basis..”

Waleed Helal

Channel Development & Marketing Manager | Allegion, Middle East & Africa

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FAQ

Do you work with global tech companies entering the MENA region? +

Yes. We’ve supported US, UK, EU, and APAC-based companies in launching and scaling their presence across the UAE, Saudi Arabia, and wider GCC markets.
Optimised : Yes, our technology PR agency in Dubai has supported US, UK, and APAC-based companies in launching across the UAE, Saudi Arabia, and wider GCC markets.

Can you run bilingual campaigns? +

Yes, we deliver PR in both Arabic and English, tailored to your key GCC markets.

How do you measure PR results for tech brands? +

We use KPIs like media coverage quality, share of voice, backlinks, executive mentions, and lead impact metrics.

How long does it take to see results from a PR campaign? +

We make sure you see results within the first month of engagement, whether it’s a project or a long-term retainer. We are a KPI-driven business, and all our work is designed around delivering on those measurable goals for you.

What if we are not sure what PR services we actually need? +

No worries, PR is our specialisation. We’re here to guide you on market specifics, what works, and what should be avoided. We always design a bespoke approach for every business, ensuring that PR is aligned with your business nature, challenges, and the outcomes you need to achieve.

Can you help us with content creation as well? +

Absolutely. Our team includes experienced B2B tech copywriters who can craft press releases, thought leadership articles, research papers or case studies.

What kind of media coverage can we expect? +

We’ve been present in this market for more than 12 years and are very well connected, whether it’s media, event organisers, or other key contacts you may need. Our aim is to secure top-tier 1 media coverage in every campaign, spanning broadcast (TV/radio), national newspapers, business and tech magazines, specialised industry media, and online platforms. We also don’t forget about podcasts, so rest assured everything possible will be covered and done.

Are your PR strategies customised for different tech sectors? +

Yes. We don’t believe in a one-size-fits-all approach. Instead, any PR activity we propose will be designed to address a specific business need or challenge you have. We create customised, effective PR campaigns aimed at tackling your pain points while supporting your broader business objectives.

Do you offer support during crisis situations or reputational risks? +

Yes, we provide crisis communications and rapid response support to protect and defend your brand when it matters most.

We are planning to exhibit at GITEX/ LEAP or similar regional key event, can you support? +

Sure. We specialise in supporting brands at nationwide and industry-focused events like GITEX, LEAP, Seamless, GISEC and other key regional exhibitions. Our support covers the full cycle - from designing a strong communications plan and roadmap, to pre-event activities, on-site support (securing media interviews and speaking engagements onsite), and maximising visibility with post-event amplification.

What makes you one of the best PR agencies in Dubai for tech companies? +

We love B2B.We’ve mastered the most challenging formats and campaigns. We are present for more than a decade in the region, so we feel at home, knowing the people and the landscape inside out. Our team is trained to be strong business advisors, so you receive high-quality consulting support, not just media relations. We believe in underpromising and overdelivering, often surprising clients with tier 1 publicity that is the most difficult to secure. Think of us as an extension of your PR and marketing department, we handle everything so you can focus on strategic things. We are proactive, don’t need handholding, and are fully accountable, so you can be confident the work will get done, and done well.

Want to explore what can be done for your brand? +

Get in touch to schedule a briefing call with one of our senior advisors. Optimised : If you’re ready to work with a proven tech PR agency in Dubai that understands the MENA market, schedule your free consultation today.