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MENA’s Leading Construction PR Agency in Dubai

Sherpa Communications is a B2B public relations and communications consultancy - one of the few specialised agencies dedicated to the construction, infrastructure, and real estate industries in the MENA region. We are construction PR experts with deep regional insight, strong media networks, and an in-depth understanding of the nuances of the GCC and wider Middle East markets. From property developers to MEP contractors, we help brands shape their reputation, tell their story, and position themselves as leaders in their sector.

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Why construction brands choose us

We’re not just a PR agency in Dubai. We are strategic partners to construction, property, and infrastructure companies expanding across the UAE and MENA region.

With over 12 years of regional experience, we know how to translate complex projects and technical expertise into compelling narratives that secure media attention, build trust, and drive business impact.

Why clients choose us:

Trusted by top real estate developers, contractors, and engineering consultancies
Deep relationships with tier-1 media, trade press, and industry opinion leaders
Expertise across major construction sub-sectors

Our B2B construction PR services

As a trusted public relations partner for construction companies, we’ve delivered high-impact campaigns for some of the region’s most iconic projects. We specialise in B2B PR across sectors including:

Property Developers
Main Contractors & Subcontractors
Engineering & Design Consultancies
MEP Service Providers
Project Management Firms
Real Estate Investment Companies
Infrastructure & Civil Works Contractors
Sustainable Building & Smart Cities Solutions

What we offer construction & real estate companies

Whether you’re launching a new project, entering a market, or enhancing your corporate profile, our campaigns are tailored to your business goals.

Market Entry PR for Construction Companies in Dubai & GCC

Build strong brand awareness and credibility as you expand into the UAE and MENA region.

Strategic Messaging & Positioning

Communicate your expertise and differentiate your offering in a competitive market.

Project & Development Launch Campaigns

Maximise exposure around your work and projects through press coverage, event participation and exposure, and stakeholder engagement.

Executive Profiling & Thought Leadership

Secure interviews, articles, and speaking slots for your senior management at the key industry events locally & regionally, such as Cityscape, The Big 5 Dubai, The Big 5 Saudi etc.

Media Relations & Press Coverage

Get consistent coverage in top national newspapers, business, real estate, and construction trade media - in both English & Arabic languages.

Crisis Communications for the Construction Industry

Manage risks with proactive reputation management and rapid response strategies. Train your senior executives via customised, industry-focused media trainings.

Arabic + English Campaigns

Deliver bilingual PR campaigns tailored to your GCC target markets. Align them to deliver the key messages to your target audience (government entities, media, partners, and other stakeholders)

Media Training for Real Estate & Construction PR Campaigns

Prepare senior executives for press conferences and briefings, public speaking engagements, site launch speeches, or stakeholder events.

Markets where we can support

We’ve led successful public relations in the construction industry for real estate developers, contractors, and infrastructure firms across::

UAE | Saudi Arabia | Oman | Bahrain | Kuwait
Egypt | Jordan | Other markets - Middle East
Africa (North Africa, South Africa)

Trusted by tech pioneers across the B2B and emerging tech ecosystem.

What Our Clients Say

“In just a short span of time, Sherpa Communications have gone above and beyond our expectations of a PR agency. The agency's ability to understand a client's brief and turn this into coverage in key media, has really pushed Snowflake's brand awareness in the UAE. What's most impressive is the team's media relationships and continually getting interviews and coverage in tech and business outlets that really move the needle, influencing the right audiences. For anyone looking for a PR agency that drives meaningful results, I would highly recommend Sherpa Communications.”

Abs Gandhi

PR Manager - EMEA, Snowflake

“We've been working with Sherpa Communications for a year and a half, since day one, I've seen a proactive and professional way of dealing with the team, in addition to the creativity and quality of PR campaigns. We have had several PR awareness campaigns for new product launches with them, and they were very successful as they always attracted the attention of the Top UAE Tier 1 Publications, and not only limited to the UAE, but also to the GCC. Sherpa Communications is a team that I rely on in anything related to PR & Content copyright, and they always come and amaze me with the results achieved on a monthly basis..”

Waleed Helal

Channel Development & Marketing Manager | Allegion, Middle East & Africa

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FAQ

Do you work with international construction, real estate or brokerage companies entering the MENA market? +

Yes, sure. We’ve supported US, UK, EU, and APAC-based companies in launching and scaling their presence across the UAE, Saudi Arabia, and wider GCC and other markets across the Middle East and Africa market.

Can you run bilingual campaigns and help with Arabic translation? +

Yes, we deliver PR in both Arabic and English, tailored to your key regional markets.

How do you measure PR results for construction brands? +

We use different metrics like media coverage quality, share of voice, backlinks, UMS, reach, brand mention, delivery of key messages and other metrics.

How long does it take to see results from a PR campaign? +

We make sure you see results within the first month of engagement, whether it’s a project or a long-term retainer. We are a KPI-driven business, and all our work is designed around delivering on those measurable goals for you.

What if we are not sure what PR services we actually need? +

No worries, PR is our specialisation. We are here to guide you on market specifics, what works, and what should be avoided. We always design a bespoke approach for every business, ensuring that PR is aligned with your business nature, challenges, and the outcomes you need to achieve.

Can you help us with copywriting as well? +

Absolutely. Our team includes experienced B2B copywriters who can craft press releases, thought leadership articles, research papers or case studies tailored to your sector and line of business.

What kind of media coverage can we expect? +

We’ve been present in this market for more than 12 years and are very well connected, whether it’s media, event organisers, or other key contacts you may need. Our aim is to secure top-tier 1 media coverage in every campaign, spanning broadcast (TV/radio), national newspapers, business and construction magazines, specialised industry media, and online platforms. We also don’t forget about podcasts, so rest assured everything possible will be covered and done.

Are your PR strategies customised for different construction sectors? +

Yes. We don’t believe in a one-size-fits-all approach. Instead, any PR activity we propose will be designed to address a specific business need or challenge you have. We create customised, effective PR campaigns aimed at tackling your pain points while supporting your broader business objectives.

Do you offer support during crisis situations or reputational risks? +

Yes, we provide crisis communications and rapid response support and training to protect and defend your brand when it matters most.

We are planning to exhibit at Big 5/ Cityscape or similar regional key event, can you support? +

Sure. We specialise in supporting brands at nationwide and industry-focused events like Big 5, Cityscape and other key regional exhibitions. Our support covers the full cycle - from designing a strong communications plan and roadmap, to pre-event activities, on-site support (securing media interviews and speaking engagements onsite), and maximising visibility with post-event amplification.

Can you manage PR for both residential and commercial projects? +

Absolutely. We handle PR for luxury residential towers, master-planned communities, mixed-use developments, hotels, and large-scale infrastructure.

Can you work with subcontractors and MEP service providers? +

Yes, we can provide dedicated PR services to subcontractors, specialist suppliers, MEP firms and other players on the market to help them raise visibility and secure new contracts.