years: 2026

April 24, 2026 – Snowflake (NYSE: SNOW), the AI Data Cloud company, today announced significant updates across Snowflake Intelligence and Cortex Code, advancing its vision to become the control plane for the agentic enterprise. As AI systems evolve from answering questions to taking action, these enhancements enable organizations to connect even more data sources, enterprise systems, and AI models with their trusted Snowflake data within a unified experience. This allows enterprises to align their data, tools, and workflows with AI agents built on Snowflake — enabling more seamless action on data that reflects how their business actually runs.

Snowflake Intelligence now serves as a personal work agent for business users that adapts over time by learning individual preferences and workflows to deliver more relevant results and automate tasks — all while enabling deep, trusted insights grounded in governed enterprise data. In addition, Cortex Code is expanding as a builder layer for enterprise AI, bringing governed, data-native development across the enterprise data ecosystem so builders can create, orchestrate, and operationalize AI directly within the tools and systems they already use.

These purpose-built agents support a diverse set of users and use cases across technical and business teams, centralizing how organizations govern, connect, and orchestrate their data, models, and enterprise apps — cementing Snowflake as the control plane for enterprise AI.

“AI is changing how every company operates, and the platforms that win will make it easy to put AI into practice with the right data and guardrails,” said Baris Gultekin, VP of AI, Snowflake. “Snowflake gives customers one place to bring their data together, connect the systems they rely on, and turn AI into something that actually helps teams get work done.”

Snowflake Intelligence Moves Work Forward for Business Users

Unlike other copilots and AI assistants on the market, Snowflake Intelligence understands the full context of organizations’ business data and is enterprise-ready with trust, governance, and security capabilities at the forefront. With the latest updates, Snowflake Intelligence provides a unified experience where users can interact with data, reason over it, and take action across enterprise systems.

At the core of this evolution will be several key advancements:

• Automate routine tasks: Skills (generally available soon) allow users to describe workflows in natural language — such as preparing presentations, conducting multi-step analysis, or sending follow-ups — and Snowflake Intelligence executes them automatically, eliminating manual work and making it easy to repeat and share.
• Connected to your tools and work: New Model Context Protocol (MCP) connectors (generally available soon) allow Snowflake Intelligence to connect directly with enterprise tools like Gmail, Google Calendar, Google Docs, Jira, Salesforce, and Slack, so users can operate across the systems they already use.
• Mobile app for on-the-go access: Users can download the new Snowflake Intelligence iOS mobile app (public preview soon) to ask questions and take action on their data and workflows from anywhere.
• Reusable, shareable work: Artifacts (generally available soon) allow users to save and share analyses, visualizations, and workflows with each other, turning one-off outputs into reusable knowledge so teams can build on each other’s work and scale insights across the organization.

These updates to Snowflake Intelligence are shaped by direct customer feedback and insights from the research preview launch of Project SnowWork last month. Snowflake is actively engaging with customers to understand their AI needs and build capabilities that can be integrated into its AI systems for the broader ecosystem to benefit.

Cortex Code Provides One AI Coding Agent for the Enterprise Data Stack

Cortex Code is expanding to support builders working across increasingly complex, multi-system data environments. Since launching in November 2025, Cortex Code has seen rapid adoption, with more than 50 percent of customers now actively leveraging it for accelerated productivity and innovation. With new cross-platform capabilities, deeper integrations, and native development experiences, Snowflake is bringing governed, AI-powered development to even more users across the enterprise data ecosystem.

These updates extend Cortex Code across the modern data stack, enabling builders to:

• Build wherever data lives: Cortex Code now supports even more external data systems, including AWS Glue, Databricks, and Postgres, extending Snowflake’s data-native intelligence and continuing to deliver on its vision to support any data, anywhere.
• Connect to the broader AI ecosystem: Cortex Code now plugs into other AI systems through the MCP and Agent Communication Protocol (ACP), allowing builders to interface with Cortex Code from their existing AI agents and workflows — reducing duplication and speeding up development.
• Work within a preferred development environment: With the new VS Code extension (in private preview) and a Claude Code plugin, builders can access Cortex Code directly in their integrated development environments so they can build and work within their preferred editor or AI coding environment without switching tools.

Dubai’s development market continues to expand at pace, while also demonstrating a level of stability that is helping sustain long-term growth. Strong investor confidence, clear regulation, advanced infrastructure, and market continuity are giving the sector a solid foundation even as project volume rises. In 2025, Dubai recorded more than 270,000 real estate transactions worth AED 917 billion, its strongest performance on record and a 20% increase year on year. That kind of activity places greater pressure on the full development cycle. Against that backdrop, Access Consult highlights project approvals, authority coordination, design compliance, value engineering, execution readiness, and delivery planning as some of the key factors now shaping how efficiently projects move from blueprint to build.

Approvals are now part of project strategy

In a high-volume market, approvals have become a core part of delivery strategy rather than a step that follows design completion. They shape launch timing, procurement sequencing, investor confidence, and the point at which a project can move to site with certainty. In Dubai, that means coordination with authorities such as Dubai Municipality and DEWA must be built into the programme early, with submission packages prepared around technical accuracy and full alignment between disciplines. Projects that reach authorities with unresolved issues often lose time because the documentation is still carrying gaps that should have been resolved much earlier.

Design compliance has to begin at concept stage

As regulation becomes more sophisticated, compliance is becoming part of the design process rather than a checkpoint at the end. Dubai’s new building quality and safety framework reflects that direction by strengthening oversight across inspection, certification, maintenance, and accountability throughout the building lifecycle. For developers and consultants, the practical lesson is straightforward. Structural systems, façades, MEP, life safety, and authority requirements need to be coordinated from the beginning so the approved scheme can move forward without repeated redesign. That approach supports smoother reviews, better technical control, and fewer downstream delays.

Value engineering is becoming more disciplined

Value engineering is often mistaken for a late-stage cost exercise. In stronger delivery models, it is used much earlier to protect buildability, procurement clarity, and long-term project quality. Teams need to ask whether selected materials are practical to source, whether systems are properly sized, whether details can be executed efficiently, and whether the design can be delivered without introducing avoidable site complexity. In Dubai’s current environment, this more disciplined approach is becoming increasingly important because it improves budget control while also supporting programme stability and better operational outcomes after handover.

Execution readiness now starts before mobilisation

A project reaches true execution readiness when the design has been coordinated properly, authority requirements have been addressed, technical packages are clear, and site teams can proceed without major gaps being resolved after award. This is where integrated delivery models are becoming more valuable. Access Consult, for example, has said its digital coordination model typically reduces design and approval timelines by 30 to 50%, while structured supervision can shorten delivery schedules by a further 20 to 30%, depending on scope and contractor performance. That is a useful sign of how expectations are changing across the market. Developers are increasingly looking for fewer disconnects between design development, approvals, and construction preparation.

Delivery timelines are being shaped much earlier

One of the clearest changes in Dubai’s development cycle is that delivery timelines are now being influenced long before construction begins. The months before mobilisation often determine whether a project moves forward with confidence or accumulates friction that later appears in procurement, site coordination, and programme slippage. In a market defined by scale, speed, and sustained investor interest, the projects that perform best are likely to be the ones built on disciplined preparation, coordinated technical decisions, and a stronger link between design intent and execution reality.

April 23, 2026 — Alteryx, Inc., an AI-ready data and analytics company, today announced the launch of the Alteryx AI Insights Agent, now available on Google Cloud Marketplace, bringing governed analytics directly into Gemini Enterprise. As companies increasingly turn to AI to drive decisions, a critical gap has emerged between speed and trust. While generative AI is reshaping how work gets done, most approaches still fall short in enterprise environments where accuracy, governance, and control are essential. AI-generated responses are often inconsistent with business metrics, difficult to validate, and not aligned with how organisations actually operate. Nearly half of leaders cite high-quality, accessible, and well-governed data as the top factor for agentic AI to reach its full potential, underscoring the gap between AI capability and enterprise readiness. 

“At the core of enterprise AI is trust,” said Ben Canning, Chief Product Officer at Alteryx. “When it comes to decisions like pricing, operations, or compliance, accuracy isn’t optional. AI doesn’t just need data — it needs to understand how the business actually works. That means applying defined logic, rules, and context that the people closest to the work understand and continuously evolve. With the AI Insights Agent, we’re bringing that logic directly into Gemini Enterprise, so every answer is consistent, explainable, and ready to drive action.”

The Alteryx AI Insights Agent allows information workers to define governed datasets and business logic within Alteryx One that are executed in response to user queries in Gemini Enterprise. Instead of generating answers from raw or unstructured data, the agent leverages in-place analytics to run predefined workflows directly on data platforms such as BigQuery, ensuring outputs align with business metrics without the need for data movement or manual effort.

With the Alteryx AI Insights Agent, organizations can:

• Deliver trusted insights at scale: Consistent answers grounded in enterprise data
• Enable seamless user experience: Information workers to access insights directly within Gemini Enterprise
• Encode analyst-driven control: With business logic, definitions, and guardrails into every interaction
• Maintain enterprise governance: Including auditability, predictability, and control across AI-driven decision-making

“Bringing AI Insights Agent to Google Cloud Marketplace will help customers quickly deploy, manage, and grow the agent on Google Cloud’s trusted, global infrastructure,” said Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud. “Alteryx can now securely scale and support customers on their digital transformation journeys.”

The Alteryx AI Insights Agent delivers faster, more trusted answers within the tools employees love to use. For business analysts and operations teams, it extends the value of their Alteryx investments into AI-driven experiences for everyday decision-making. For IT and data leaders, it provides a path to accelerate AI adoption without compromising trust.

This release builds on Alteryx’s expanding collaboration with Google Cloud, following the introduction of in-place analytics on BigQuery earlier this year. With the addition of the AI Insights Agent for Gemini Enterprise, Alteryx is extending its platform from governed data and workflows into AI-driven environments, with further innovations—including the new Alteryx One: Google Edition, planned for later this year.

Dubai, UAE – 20 April 2026: Yango Ride, the ride-hailing service from global tech company Yango Group, has launched an official app in ChatGPT, enabling users to plan routes and rides directly within the conversation. The rollout is a global update covering more than 25 countries where Yango operates, spanning regions from the Middle East and South Asia to Africa and Latin America.

With the ChatGPT integration, users can view the exact price for a selected route with no hidden fees, compare travel times across alternative routing options, and check both the trip’s estimated time of arrival (ETA) and the vehicle’s arrival time. The integration also helps users identify optimal pickup points to reduce waiting time. Once the user is ready to proceed, the fare estimate opens in the Yango app or in the web version, where the booking can be completed securely.

The launch comes as both demand for ride-hailing and the way users access services continue to evolve in the UAE. According to Dubai’s Roads and Transport Authority (RTA), shared services, including on-demand ride-hailing, have grown from 7.5% to 9% of the city’s total transport usage between 2024 and 2025. At the same time, users are increasingly turning to conversational interfaces to manage everyday tasks.

Against this backdrop, integrating ride-hailing into ChatGPT addresses a clear shift in user expectations: the integration allows frequent travelers, tourists, and business users to plan their day without switching apps. By bringing ride‑hailing directly into an AI conversation, Yango Ride provides a frictionless experience that fits naturally into daily workflows and travel routines.

The Yango Ride integration is available in the ChatGPT web interface and in mobile apps on both Android and iOS. Powered by live traffic data and smart routing technology, it provides accurate, real-time trip planning and dynamically updated estimates as road conditions change.

Yango Group plans to expand its presence in ChatGPT further and extend the integration to include its services beyond ride-hailing, such as delivery, public transport options, and food delivery.

Dubai, UAE, 17 April 2026: Yango Ride, part of the international tech company Yango Group, backed the Raising a Flag for UAE initiative, engaging its partner-driver community across the UAE to distribute UAE flags to passengers during rides. This came in response to the national call by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, encouraging citizens and residents to raise the UAE flag as a symbol of pride, unity, and solidarity. The initiative aims to help more residents participate visibly in this national moment and reinforce a shared sense of belonging among a diverse population of 200+ nationalities.

Islam Abdul Karim, Regional Head of Yango Group Middle East, said: “The UAE continues to set a strong example through a future-focused vision that places people first, strengthens infrastructure and connectivity, and works consistently towards making the country the best in the world. Through this initiative, our partner drivers helped passengers take part in a national moment that brought communities together in a simple but meaningful way. At Yango Ride, we are committed to supporting the communities we serve and to contributing positively during moments that reflect shared national values.”

The initiative builds on Yango’s wider community-first approach in the UAE, where mobility platforms can support connections not only by helping people move through cities, but also by encouraging participation in collective moments. Yango’s Mobility Report 2025 highlighted that Dubai’s public transport, shared mobility, and taxis carried 747.1M riders in 2024, averaging more than 2M trips per day, underlining the scale at which transport services interact with residents and visitors every day.

As communities across the UAE continue to respond to national calls that celebrate unity and solidarity, Yango Ride’s Raising a Flag for UAE initiative reflects how simple actions delivered through everyday services can help strengthen collective identity and create shared experiences across communities.

Dubai, UAE, April 14, 2026: Whitewill, the international luxury real estate agency for developers and partners across the UK, USA, and UAE markets, has reported strong ultra-luxury residential property demand across Dubai and Abu Dhabi, reflecting investor confidence and continued appetite for high-quality assets in both emirates. This also points to a market that is becoming more selective, with capital continuing to concentrate around prime locations and credible developments.

Olga Pankina, COO of Whitewill Dubai, commented: “The deals we are seeing across Dubai and Abu Dhabi show that demand remains firmly present, but buyers are approaching the market with greater discipline and a clearer investment strategy. In Dubai, we continue to see strong interest in liquid secondary stock and rare waterfront assets, while in Abu Dhabi, demand is more concentrated in branded, concept-led developments with a long-term ownership profile. Across both markets, clients are prioritising legal security, trusted developers, and assets that can preserve value over time. Our role is to guide clients through that process with clear advice, full transaction support, and access to opportunities that match their goals.”

Dubai’s prime market stays active

In Dubai, demand is largely concentrated in the secondary market, with strong interest in studios and one- to two-bedroom apartments in Business Bay, Bluewaters Island, Downtown, Dubai Harbour, and Jumeirah waterfront communities such as Port de La Mer. Most deals fall within the AED 1 million to AED 3 million range, while prime and waterfront assets typically reach AED 4 million to AED 6 million, and ultra-luxury homes exceed AED 40 million.

One of Whitewill’s standout recent deals in Dubai was the transfer of a duplex penthouse at Bluewaters Residence for AED 90 million. Spanning 875 sqm, the property includes a private terrace, private pool, and panoramic sea views, reflecting continued interest in rare trophy assets in prime waterfront locations. The agency also advised on the acquisition of an ultra-luxury villa at Signature Mansions on Palm Jumeirah for AED 41.9 million. It also shows that buyers remain willing to commit to exceptional homes that combine scale, privacy, and long-term value.

Abu Dhabi’s branded focus

In Abu Dhabi, the structure is more concentrated and largely driven by off-plan activity, with demand centred on Yas Island and particularly on branded projects. Activity there is more heavily weighted toward villas and larger units, alongside select two- and three-bedroom apartments, with most deals falling between AED 3 million and AED 7 million.

Whitewill completed multiple placements at Manchester City Yas Residences by Ohana in Abu Dhabi with a combined value exceeding AED 30 million, reflecting the more concentrated structure of the capital’s market, where activity is centred on the primary segment and focused on villas, larger units, and concept-driven developments on Yas Island. The project itself recorded over $1.6 billion in sales within 72 hours, making it one of the fastest-selling launches in the emirate’s history, while Whitewill secured over $8.7 million in activity within the first days of sales, including multiple off-plan villas. This level of interest highlights the continued appeal of projects that combine strong legal protections, clearly defined delivery structures, and internationally recognised branding.

Stable outlook for 2026

This momentum is driven by experienced, financially stable buyers with a more analytical and long-term approach to real estate investment. The most active segments include investors focused on capital preservation and stable returns, end-users and residents purchasing for lifestyle and relocation, and opportunistic buyers targeting discounted secondary assets in Dubai. Whitewill is also seeing strong interest from European, Indian, and Asian buyers, alongside UAE-based expat professionals in finance and healthcare purchasing for personal use or long-term investment. Compared with previous periods, buyers are paying closer attention to legal protection mechanisms, developer reliability, contract structure, and the long-term value of the asset.

In the near term, Whitewill expects market conditions across both emirates to remain stable, with pricing holding firms in the primary market and buyer activity continuing to centre on quality assets, established locations, and credible developers. The agency maintains a steady deal flow by supporting clients through every stage of the process with a focus on value protection and long-term returns.

Dubai, UAE, 02 April 2026: IEC Telecom UAE is advancing crew welfare in the offshore energy sector through its Welfare System, a purpose-built solution supporting crew wellbeing through reliable, structured, and accessible communication at sea, while enabling operators to manage connectivity in a sustainable and controlled manner.

As expectations around corporate social responsibility continue to evolve, access to reliable communication is increasingly recognised as a fundamental component of crew wellbeing. While the role of connectivity in enabling effective CSR is undeniable, the central issue for the industry lies in delivering welfare services in a sustainable and scalable manner for both operators and end users. Recent surveys indicate that although the majority of crew members actively monitor their data usage, they still frequently exceed their allocated limits. This creates additional pressure and adds operational complexity to the rollout of welfare initiatives. This highlights both the growing importance of connectivity and the limitations of traditional provisioning models. For energy companies, this creates a dual challenge: supporting workforce welfare while maintaining control over operational costs.

To address this industry imperative, IEC Welfare integrates multiple satellite networks into a comprehensive solution, delivering resilient, high-performance connectivity for offshore personnel. Designed for multi-user environments such as accommodation barges, offshore platforms, and offshore support vessels (OSVs), the system enables equitable access to connectivity while ensuring efficient resource allocation through intelligent network management geared towards cost-efficient traffic routing. This model allows companies to deploy large-scale welfare programmes while maintaining full visibility and control over bandwidth consumption and associated costs, positioning IEC Welfare as a critical enabler of CSR initiatives.

Over the past twelve months, IEC Telecom has deployed the solution across multiple offshore sites and vessels, supporting over 5,000 rotating users each month. Beyond operational efficiency, the system has contributed to a measurable improvement in crew experience, reducing troubleshooting time by up to 40–50% and decreasing user complaints by 85%, while enabling operators to achieve up to 39% cost savings through optimised connectivity management.

Alaa Alsadi, Commercial Vice President for the Energy sector, IEC Telecom UAE, commented: “The energy sector starts with its people. Ensuring that offshore personnel stay connected with their families and the world around them is no longer a luxury; it is a responsibility. With IEC Welfare, we provide operators with a practical and scalable framework to support crew wellbeing while maintaining visibility and control over connectivity usage and costs. The solution is designed to respond to a clear industry need – delivering structured, equitable, and sustainable communication access across complex offshore environments. We believe this approach can help raise welfare standards while supporting more efficient offshore operations.”

IEC Telecom UAE was awarded CSR Initiative of the Year and highly commended under the Innovation in Action category at The Oil & Gas Middle East Awards 2026, reflecting the industry’s recognition of IEC Welfare System’s contribution to crew welfare and operational efficiency in the offshore energy sector.

Dubai, UAE, 1st April 2026: Yango Drive, the car rental service and part of the global tech company Yango Group, has published its 2025 Mobility Report, an industry analysis exploring how AI is reshaping mobility across the UAE. Based on publicly available government and market data, the report examines shifting traveller behaviour, mobile-first discovery, and the operational role of AI in transport, positioning the UAE as one of the world’s most advanced environments for testing AI-powered mobility.

The analysis points to several core trends shaping the UAE travel ecosystem:

Dubai mobility is app-based and multimodal at scale

Dubai operates an app-driven mobility ecosystem spanning metro, tram, buses, marine transport, taxis, ride-hailing, car-sharing, and traditional rentals. Public transport, shared mobility, and taxis carried 747.1M riders in 2024, averaging over 2M trips per day. Of 153M trips, taxis accounted for over 115M, with shared mobility contributing approximately 32M, highlighting strong app-based, point-to-point demand. In 2026, travellers are selecting modes based on specific needs, combining options through platforms such as S’hail. This multimodal behaviour generates the data required for AI-driven routing, ranking, and real-time recommendations.

UAE provides real-world scale for AI-powered travel

High tourism volume, mobile-first behaviour, and a diverse resident population make the UAE an effective real-world stress test for AI-driven mobility platforms. Dubai welcomed 18.72M international visitors in 2024, while DXB handled 92.3M passengers. The country has near-universal digital adoption, with ~99% internet penetration and ~97% smartphone usage. Its rent-a-car market is projected to reach $1.8B by 2032, and short-term rentals accounted for approximately 71% of the UAE car rental market in 2024, reflecting leisure-driven, high-frequency demand. Together, these trends show how AI-enabled tools are becoming embedded in everyday travel planning rather than used occasionally.

Marketplaces have an AI advantage

Marketplaces benefit from rich behavioural and transactional data, enabling continuous learning across clicks, bookings, and cancellations. Dubai’s rental fleet expanded from 49,725 to 71,040 vehicles in one year, a 43% increase, supported by 3,494 rental firms. Supply innovation is accelerating, with high-end rentals growing 73% year over year and electric-vehicle adoption rising 50%, creating new behavioural clusters and price-value layers. This fragmented yet fast-growing environment allows AI to improve ranking, matching, quality scoring, dynamic pricing, and supply allocation, positioning marketplaces as the most data-rich testbeds for machine learning in mobility.

Near-term value is operational AI

Yango Drive’s report finds that AI’s most immediate impact comes from operational optimisation rather than full autonomy. Visible gains are already emerging across dynamic pricing, supply balancing, demand prediction, and routing. Dubai has piloted AI-based V2X traffic systems that reduced congestion by up to 37%, while the RTA’s AI Strategy 2030 includes 81 projects targeting travel-time reductions of 20–30%. Hala’s e-hail taxis use capped peak multipliers of up to 1.3×, and Dubai’s upcoming taxi reforms will link app booking fees to peak and off-peak periods. These developments show how data-rich transport systems enable real-time optimisation at scale.

Islam Abdul Karim, Regional Head of Yango Group Middle East, said: “Travel today starts and lives on mobile, and AI is present at every step of that journey, from discovery to in-trip support. Industry players need to understand which areas are booming and where near-term value lies. At Yango, our mission is to simplify everyday movement through intelligent technology. By sharing these insights, we hope to support smarter mobility decisions and accelerate innovation across the UAE’s travel ecosystem.”

Looking ahead, Yango Drive plans to deepen its use of AI across marketplace intelligence, pricing, and personalised mobility recommendations, building on the UAE’s data-rich environment to support the country’s rapidly growing mobility ecosystem

April 1, 2026– Alteryx, Inc., a leading AI-ready data and analytics company, today announced the appointment of Sabya Sen as Vice President, IMEA & APAC, to lead its business across India, the Middle East, Africa, and Asia-Pacific (IMEA & APAC). In this role, Sen will focus on accelerating customer outcomes and scaling adoption of the Alteryx One platform across some of the world’s fastest-growing markets for AI and data innovation.

Sen brings deep regional expertise and a strong track record of execution to this role. Most recently, he served as Vice President, Head of UKI & Emerging Markets Europe at Alteryx, where he drove consistent growth, built high-performing teams, and strengthened customer relationships across global markets.

The appointment comes at a critical phase for AI adoption globally and across IMEA and APAC, where governments and enterprises are increasing investments in digital transformation. In the Middle East, national strategies like Saudi Arabia’s Vision 2030 and UAE’s We the UAE 2031 are accelerating innovation agendas. The region’s AI market is projected to reach $320 billion USD, while globally, 89% of leaders plan to maintain or increase AI budgets in 2026. Despite this momentum, many organizations remain in pilot phases, underscoring the need for scalable, governed analytics solutions that can support enterprise-wide AI adoption.

“It is my priority to continue delivering meaningful outcomes for our customers and community,” said Sabya Sen, Vice President, IMEA & APAC. “Across the Middle East, India, and Asia-Pacific, we are seeing unprecedented momentum driven by ambitious national transformation agendas. These efforts are accelerating economic diversification, advancing digital innovation, and firmly positioning these regions as global hubs for data and AI-led growth.”

Prior to joining Alteryx, Sen spent 11 years at Salesforce in a variety of leadership roles, supporting customers across the insurance, financial services, and healthcare industries, where he helped organizations leverage data and technology to transform their operations. In his new role, Sen will focus on helping organizations move beyond experimentation to enterprise-scale AI adoption by delivering trusted, AI-ready data and analytics through the Alteryx One platform.

“Over the past few years, Sabya has had a tremendous impact on Alteryx and has demonstrated a remarkable level of focus, discipline, and strong commercial execution,” said Jason Janicke, Senior Vice President, EMEA & APJ at Alteryx. “He has delivered results, built a strong team culture, and consistently raised the bar. We can’t wait to see the impact that Sabya has in this next role.”

Dubai, UAE, 1 April 2026 – Snowflake, the AI Data Cloud company, today announced the appointment of Michel Nader as General Manager for the Middle East, Turkey & Africa (META). In this role, Nader will be responsible for leading Snowflake’s regional strategy and operations, supporting customer growth, and advancing the adoption of Snowflake’s AI Data Cloud across key markets.

Nader brings over 25 years of enterprise technology leadership experience across META and Eastern Europe, with a background spanning data platforms, security, and large-scale go-to-market execution. Most recently, he served as Senior Regional Director at Dell Technologies, where he led the cyber resiliency, data protection, and recovery businesses across Central and Eastern Europe and META. His career also includes senior leadership roles at EMC and Hewlett Packard Enterprise, where he managed software-defined solutions, enterprise management platforms, and complex regional operations. Across these roles, Nader has focused on helping organizations protect critical data, strengthen governance, and translate technology investment into measurable business outcomes as AI adoption accelerates.

“The Middle East is entering a decisive phase in its data and AI journey, with the region’s AI economy projected to reach $320 billion by 2030,” said Michel Nader, General Manager for the Middle East, Turkey & Africa. “As part of this journey, organizations are looking for ways to move from AI experimentation to real business use cases that deliver outcomes, all while upholding strict governance and security. Snowflake is uniquely positioned to support this shift through our easy, connected, and trusted platform, and I am eager to work with customers, prospects, and our robust ecosystem of partners to help them build trusted data foundations that can support long-term innovation.”

In his role, Nader will drive the adoption of Snowflake’s AI innovations across the region, including Snowflake Intelligence, and recently announced agentic AI solutions such as the Snowflake-native coding agent, Cortex Code. He will also be responsible for further developing ecosystem partnerships, helping organizations modernize data architectures, adopt AI responsibly, and translate national digital strategies into business value. Through these initiatives, Nader will ensure that customers can harness the full potential of their data and achieve measurable business outcomes across the Middle East, Turkey, and Africa.