years: 2025

AI adoption globally is attracting serious investment and leadership attention. In growth markets such as the Middle East, AI is projected to add more than $232 billion to GDP by 2035, supported by national strategies that prioritise skills, infrastructure, and industry partnerships. This momentum shows how quickly organisations across the region are shifting from curiosity to practical execution. Against this backdrop, Alteryx, Inc. has outlined predictions on how AI will evolve in 2026 and what leaders should expect as the technology matures.

Refocusing AI: from big agents to practical automation

The ambition to build all-knowing enterprise agents is losing steam. Many organisations discovered that sweeping deployments produced little return, a pattern confirmed by MIT research showing that 95% of companies gained no meaningful value from broad, carte blanche AI rollouts. In 2026, the market will move back toward precision. Instead of attempting to replace entire workflows, leaders will concentrate on automating specific processes such as finance operations, procurement, or customer support. Targeted agents built for domain-level tasks will drive clearer outcomes, and companies will embed these capabilities into existing systems rather than rebuild their entire stack. This shift reflects a broader understanding that practical automation produces faster, more defensible impact than speculative AI moonshots.

Empowering the line of business and the democratization of the AI mandate

The balance of influence in AI strategy is changing. Over the past few years, IT teams absorbed much of the AI budget, yet business units often struggled to translate those investments into measurable gains. In 2026, line-of-business leaders will regain ownership of AI decision-making. CEOs will encourage CFOs, sales leaders, and operations heads to identify issues that directly affect their function and secure the tools that solve them. As a result, AI spending will follow those priorities, moving to teams that are closest to the problems and most accountable for results. This shift is reinforced by regional attitudes: 69% of Middle East businesses plan to increase AI investment next year, reflecting a broader confidence that AI can deliver value when responsibility sits with those who understand the operational context.

Chief Data and Analytics Officers must become more pragmatic

The role of the CDAO will shift from building the perfect data environment to enabling progress with the data that exists today. For years, data leaders argued that disjointed systems and inconsistent structures blocked meaningful insight generation. In 2026, those expectations will change. The winning approach will be grounded in pragmatism, prioritising action over perfection and helping the business generate insights without waiting for flawless organisation. The mandate will evolve from “fix everything first” to “drive outcomes now,” accelerating how quickly teams can test, validate, and scale solutions.

Shift toward mission-driven AI squads

In 2026, organisations will prioritise smaller, specialised AI teams focused on high-value use cases rather than broad experimentation. These mission-driven groups will work on areas such as agentic AI and composite AI, pairing business experts with data specialists and engineers to ensure solutions reflect real operational needs. Alteryx research shows that nine out of ten respondents in the Middle East say AI has transformed their work in the past year, and 94% of analysts globally report that their role now influences strategic decisions. Regional talent programs, including the UAE’s 1 Million AI Talents initiative, are strengthening this foundation and enabling organisations to scale multidisciplinary teams with confidence.

AI in 2026 will shift from ambition to precision, with progress led by empowered business units, pragmatic data leaders, and specialised teams focused on measurable outcomes. The next phase will reward organisations that use AI to solve real problems and scale what works. Looking ahead, regional investment and growing technical fluency will shape a more confident, execution-focused AI landscape.

Dubai, UAE – 26 December 2025 – Yango Ads, the ad tech division of Yango Group, has launched its new CPI Plus campaigns in the UAE, offering businesses a powerful, machine-learning-driven solution to grow their mobile apps efficiently. Powered by machine learning, the new optimisation strategy refines ad impressions to attract users most likely to install an app, helping businesses meet their target cost per install efficiently, complementing existing performance and engagement campaigns to address business needs at every stage of the funnel.

CPI Plus campaigns enhance the platform’s performance product suite by refining ad impressions to attract users most likely to install an app, helping businesses achieve their desired acquisition costs, improve campaign efficiency, and scale app growth more predictably. The new CPI model enables advertisers to pay only for confirmed app installs while reaching high-intent audiences across partner websites and mobile applications. Advertisers running CPI campaigns gain access to full campaign analytics, including post-install conversions and revenue insights, enabling transparent, data-driven optimisation. Businesses can launch standalone user acquisition campaigns or run them alongside existing performance and engagement strategies to expand scale and address marketing objectives at every stage of the funnel.

“Our focus is to equip businesses in the UAE with performance tools that deliver measurable outcomes,” said Bassem Yousri, Head of Agency Department, Yango Ads MEA. “CPI Plus provides brands with an efficient and transparent way to scale their mobile apps, supported by machine learning, advanced targeting, and seamless Mobile Measurement Partner integrations. The solution supports advertisers across all verticals and leverages broad yet highly curated mobile inventory to maximise reach and install efficiency. This launch reinforces our commitment to helping advertisers grow their app ecosystems with high-quality users and predictable ROI.”

 

To launch a CPI campaign, advertisers provide links to their app store listings, allowing ads to redirect users directly to the app page. For accurate analytics and attribution, integration with a Mobile Measurement Partner (MMP) is required to map in-app events and provide tracking links. Yando Ads Space supports integration with all major MMPs, including Adjust and Appsflyer. The solution also utilises adaptive banners that automatically adjust creative assets for optimal display across target mobile websites and applications.

The launch comes at a time when the UAE continues to strengthen its position as one of the world’s most mobile-driven digital economies. Smartphone adoption in the country stands at nearly 97%, with mobile internet penetration projected to reach 96.3% this year, resulting in mobile devices accounting for over 75% of all web traffic in the UAE. This behaviour is fuelling rapid growth in app usage, making cost-efficient user acquisition increasingly vital for brands looking to scale.

With Yango Ads Space, UAE businesses can access a full suite of performance and engagement solutions designed to meet diverse marketing objectives. Performance campaigns optimise toward tangible business results, such as installs, ROAS, or CPA, while engagement campaigns help brands build awareness, increase visibility, and drive users further along the conversion funnel.

Abu Dhabi, UAE, 26^th November 2025 — Abu Dhabi’s flagship AI Adopters event, Machines Can Think 2026, will bring together more than 20 leading AI researchers from over 12 countries and top executives from global Big Tech companies. The summit, organized by Polynome, will debut on 26-27 January 2026 at Park Hyatt Saadiyat.

The event will feature more than 50 keynotes, multiple partners, including Mohamed bin Zayed University of Artificial Intelligence (MBZUAI), over 10 hands-on workshops, and immersive demo zones where attendees can interact directly with breakthrough AI technologies and meet the teams behind them. Aligned with the UAE’s strong AI infrastructure and its national 2031 AI strategy, Machines Can Think 2026 reflects the country’s broader ambition to advance real-world AI applications that power economies and societies.

The program comprises three dedicated tracks — Co‑Evolution, Tech, and C‑Level — addressing the human–AI interface, technical breakthroughs, and executive strategies for responsible, scalable adoption. Highlights include UAE Stargate: Building a National AI Fabric; Foundation Models and Infrastructure; AI for Life Sciences, AI for Talents and Computer Vision — “Machines Can See and Act,” showcasing advances that enable systems to perceive and operate in the physical world. With AI expected to add $100 billion to the UAE’s GDP by 2030 and Abu Dhabi building the world’s first AI-native government, the summit spotlights the country’s rapid rise as a global innovation hub.

AI thought leaders will take the stage throughout the two-day program, including Michal Valko, Chief Models Officer at a Stealth AI Startup; Manohar Paluri, VP of AI at Meta; Andrey Doronichev, CEO of Optic (an AI-native biopharma company); Marc Hamilton, VP of Solutions Architecture and Engineering at NVIDIA; and Serge Belongie, Director of the Pioneer Centre for AI, alongside other global innovators shaping the future of intelligent industries.

Alexander Khanin, Founder and CEO of Polynome.ai, said: “The UAE is rapidly solidifying its position as a global AI powerhouse, supported by major investments from both government and Big Tech players. In this environment, the Machines Can Summits have become a catalyst for meaningful dialogue between creators and decision-makers. As AI is projected to contribute US$320 billion to the region’s economy, our mission is to turn this potential into tangible progress, helping nations, industries, and innovators build sustainable, intelligent systems that advance the region’s global leadership in technology.”

Ivan Laptev, Professor of Computer Vision at MBZUAI and Co-Founder of Machines Can See, added: “Abu Dhabi is rapidly strengthening its position as a centre for advanced AI, and Machines Can Think 2026 exemplifies that momentum by bringing together leading researchers and practitioners from around the world.  As the UAE continues to invest in cutting-edge infrastructure and talent, MBZUAI remains focused on driving excellence in AI knowledge creation, transfer, and application. Across computer vision, machine learning, natural language processing, and computational biology, our community is developing research that can meaningfully advance industries and society. This summit provides a valuable platform to share that work, deepen global collaboration, and contribute to Abu Dhabi’s emergence as a hub for the international AI community.”

Machines Can Think is part of the broader Machines Can Summits (MCS) series, where AI creators showcase technologies reshaping industries, cities, and lives. Building on the momentum of last year’s gathering, which welcomed 3,500 attendees from 82 countries, 105 speakers from 30 nations, and five country delegations, the 2026 edition is set to elevate the conversation even further.

This year, MCS will take place across two flagship events: Machines Can Think in Abu Dhabi and Machines Can See in Dubai, both designed to accelerate responsible AI development and adoption. The summit is also partnering with Women in AI for a dedicated panel featuring global leaders driving inclusion in the AI ecosystem.

December 22, 2025 – Accenture (NYSE: ACN) and Snowflake (NYSE: SNOW), the AI Data Cloud company, are expanding their collaboration to scale generative AI innovation and business outcomes for clients, such as Caterpillar. With the formation of the Accenture Snowflake Business Group, announced today, the companies can help more enterprises reinvent their business models by harnessing the power of cloud, AI and data, anchored by Accenture AI Refinery™, and recent innovations such as Snowflake Intelligence and Snowflake Cortex AI.

“In today’s rapidly evolving market, companies are under immense pressure to reinvent their operations and business models to stay ahead,” said Manish Sharma, Chief Strategy and Services Officer, Accenture. “The Accenture Snowflake Business Group will help clients to better leverage Snowflake’s unique foundation of reliable, accessible, contextualized data, coupled with Accenture’s ability to unlock the power of advanced AI for clients faster.”

“Our partnership with Accenture has empowered hundreds of organizations to unlock AI’s potential and reveal previously unimaginable insights,” said Sridhar Ramaswamy, CEO, Snowflake. “The Accenture Snowflake Business Group combines Accenture’s industry-leading business reinvention experience with Snowflake’s enterprise-ready, easy, connected, and trusted platform. This collaboration enables enterprises to achieve their full potential with AI and data, transforming how they harness data to build next-generation AI-powered applications, drive better decision-making, and maximize their data’s potential for AI innovation.”

Accenture and Snowflake Help Organizations Tap into Data to Accelerate AI Adoption

Leading global industrial equipment manufacturer, Caterpillar, is working with Accenture and Snowflake to unlock the full value of its operational data. This will help drive better quality in manufacturing, timely insights for finance, and improved knowledge management for complex work. The collaboration, which combines Caterpillar’s IT AI Center of Excellence, Accenture’s industrial manufacturing, AI and data experience and global delivery capability with Snowflake’s AI capabilities, will help accelerate Caterpillar’s enterprise-wide AI and data transformation.

“Our work with Accenture and Snowflake marks a major step forward in our journey to become a truly AI-and-data-driven organization,” said Jamie Engstrom, CIO, Caterpillar. “Our collaboration, coupled with the Caterpillar IT AI COE, will allow us to make faster, data-informed decisions that improve efficiency, enhance quality, and deliver greater value.”

Accenture Snowflake Business Group Accelerates Client Transformation

The new Accenture Snowflake Business Group builds on a long-standing partnership focused on helping clients transform their data into a core business asset. The group will be supported by more than 5,000 Accenture SnowPro-certified people – the largest certified talent pool in the ecosystem. It is dedicated to helping organizations across industries migrate to the cloud, create AI-ready data estates, and accelerate AI innovations that drive new value and business outcomes.

This is a key focus for enterprise clients: 85% of c-suite leaders plan to increase AI investments this year, with 67% viewing AI primarily as a driver of revenue growth rather than just a means to cut costs, according to recent Accenture research.

As part of the Accenture Snowflake Business Group, the companies will jointly invest in the establishment of a global Center of Excellence, where specialized Accenture and Snowflake teams will work side-by-side with clients to rapidly apply the latest technologies, and co-create new assets and solutions.

The business group will tap into Accenture’s deep industry expertise, business reinvention capabilities, and ecosystem relationships, as well as the Accenture AI Refinery platform. This can help clients jump-start custom data journeys and lay the groundwork for agentic capabilities, leveraging Snowflake’s AI Data Cloud for scalability and governance.

Dubai, UAE — 22 December 2025: UAE-based Yango Group published its inaugural Impact Report today, the company’s first comprehensive overview of its social, economic, and environmental contributions across more than 30 countries. The report establishes a long-term framework for how Yango measures, scales, and communicates its impact as a global technology company.

The inaugural report reflects Yango Group’s evolution from a single ride-hailing service in 2018 into a multi-service digital ecosystem supporting millions of people daily. The report highlights how Yango’s digital ecosystem empowers local businesses, expands earning opportunities for partners, and invests in the next generation of STEM talent, equipping countries with the skills and foundations needed for future digital cities and economies.

“This inaugural report marks an important milestone for Yango Group,” said Daniil Shuleyko, CEO of Yango Group. “As we continue expanding globally, we are committed to scaling not only our technology, but also our positive impact on communities, local economies, and future generations. Our goal is to help build the digital cities and digital opportunities of tomorrow — together with the countries we serve.”

Report Highlights

Empowering Local Partners: $4B Earned in 2024

According to the report, partners across Yango Group’s platforms earned more than $4 billion globally, reflecting the company’s focus on building inclusive digital platforms that expand earning opportunities and support sustainable livelihoods across markets, including the Middle East and North Africa.

Today, Yango’s partner network includes:

• 6,000 businesses partnered with Yango Group ride-hailing and delivery services
• 1 million registered partner drivers
• 600,000 registered partner couriers

Across Yango Delivery, 40% of users are small and medium-sized businesses, relying on Yango’s infrastructure to scale operations and reach new audiences. These figures underscore the company’s role as a business enabler and a catalyst for economic activity in emerging markets.

Additionally, Yango Group’ partner-first operating model was designed to support flexible income opportunities across global markets, including culturally-sensitive partner support initiatives across MENA such as Ramadan-focused features and community-based assistance programs.

Community Investment and Cultural Inclusion

Cultural inclusion and community engagement are core pillars of Yango Group’s ESG strategy. The Impact Report outlines how the company’s platforms are designed to reflect local culture, traditions, and everyday life across diverse markets.

• Arabic-first, culturally aware AI technologies, including Yasmina, designed around regional language, dialects, culture, customs, and everyday use cases
• Yango Maps’ “comfortable routes” feature incorporates over 800 air-conditioned public transport stops in Dubai, using historical temperature data to optimize routing while reducing urban emissions through efficient, real-time navigation
• Ramadan 2024 initiatives including Muslim Mode in the Yango Pro app, supporting prayer schedules and mosque access for partner drivers
• Yango Play, the MENA region’s first AI-powered entertainment super app, led initiatives including the launch of the InstaBlock Lab in the UAE to combat digital piracy and protect intellectual property, and the signing of the UAE Children’s Digital Wellbeing Pact to strengthen children’s online safety and data privacy
• Digital inclusion programs for visually impaired students in Angola
• Support for youth football academies in Côte d’Ivoire and Zambia

Strengthening Local Economies Through Technology

Yango’s technology continues to support smarter, more efficient cities:

• Electric mobility pilots in Pakistan and Côte d’Ivoire support national sustainability goals by reducing emissions and modernizing urban transport infrastructure
• Yango Food Delivery broadens access to local restaurants and everyday essentials, increasing overall consumer activity and supporting the growth of urban food markets while creating flexible earning opportunities for couriers
• Yango Buy & Sell and Yango Ads helped thousands of small merchants improve visibility, build trust with customers, and participate in digital commerce

Investing in STEM: Preparing Talent for the Cities of Tomorrow

One of the report’s key focus areas is Yango’s investment in STEM education, which supports countries in preparing talent for future digital economies and AI-enabled cities. These programs help equip young people with the skills needed to participate in and shape their countries’ digital future.

• The launch of the Yango Fellowship in Zambia, supporting 30 exceptional STEM students — including partner drivers and couriers — with full financial assistance, mentorship, and workshops. The program expanded to Côte d’Ivoire in early 2025
• 800+ participants took part in mobility and smart-city hackathons across six African countries, building applied data science and machine learning skills
• 2,200 learners in Ghana, Côte d’Ivoire, and Zambia completed a free SQL data analysis course as part of the Yango Education program

These initiatives reinforce Yango’s commitment to strengthening communities, preserving cultural identity, and ensuring that technology evolves alongside local values.

05 December 2025, Dubai, UAE: Nolte Küchen, Germany’s leading premium kitchen brand, will open its flagship experiential showroom in Dubai in Q1 2026, marking a major milestone in the brand’s regional growth. Located in Eiffel Building 1 on Sheikh Zayed Road, the new space will serve as both a customer destination and a dedicated training and events hub for designers, architects, developers, and buyers seeking premium European kitchen solutions.

Part of Nolte’s multi-year AED 25 million investment plan, the Dubai flagship will be the brand’s first directly owned showroom in the region. Designed to set a new benchmark for service excellence, the space blends immersive design with direct access to Nolte’s in-house specialists. The grand opening will welcome members of the Nolte family, company leadership, German Embassy representatives, developers, interior designers, architects, and content creators.

The 450 sq. m showroom is designed as a Connection Hub, offering an open, collaborative environment where industry professionals can meet, exchange ideas, and discover new possibilities. It will feature the latest Nolte Neo, Nolte, and Express collections, alongside world-class appliance brands. Visitors can explore a wide selection of styles, materials, and configurations tailored to various needs and budgets—while benefiting from exceptional design quality, warranty, and service.

Selva Kumar Rajulu, Managing Director of Nolte UAE, said: “Our goal is to create a destination where customers and partners can explore, design, and experience their ideal kitchen with complete confidence. This showroom represents a new chapter for the brand—one that strengthens our direct connection with customers and reinforces our commitment to service excellence. The UAE’s premium kitchen market is projected to reach $200 million by 2030, reflecting a growing, diverse, and design-driven audience. As kitchens become more personal, functional, and emotionally central to the home, this showroom brings that vision to life.”

Designed to deliver a seamless end-to-end journey, the showroom offers personalized consultations and design support from in-house experts, provides insights into Nolte’s FSC- and PEFC-certified materials, and offers opportunities to join workshops, training sessions, and partner events. The Connection Hub embodies Nolte’s mission to foster collaboration, inspire creativity, and build long-term relationships.

Dedicated zones include a materials and technical area, an appliance integration zone, and a podcast corner for content creation. The technical zone allows visitors to explore materials, design features, and planning systems, while a fully integrated software station enables 3D kitchen design and visualisation.

The showroom will also host ongoing programs focused on design innovation, product knowledge, and customer service for teams across the region. Nolte will recreate its annual innovation event “Hausmesse” within the space, giving partners and professionals first-hand access to new collections, technologies, and ideas each year.

The launch forms a central pillar of Nolte UAE’s 2026 strategic roadmap, strengthening brand presence, enhancing customer access, and supporting regional operations. It will also expand the company’s capacity to deliver tailored solutions, host industry meetings, and invest in professional development.

Dubai, UAE, 20 November 2025: AdsAdvisor, an all-in-one marketing platform powered by MY.GAMES, has officially launched in the MENA region, accelerating its global expansion and offering mobile companies in gaming, fintech, lifestyle, and health & fitness a comprehensive solution for data-driven growth.

The MENA mobile market is experiencing rapid acceleration – fueled by rising in-app revenues, expanding gaming audiences, and an increasing demand for transparent UA operations. Yet marketing teams across the region face growing complexity: fragmented analytics, limited visibility of iOS performance, rising creative production costs, and heavy manual workflows. AdsAdvisor enters the market to address these challenges with a unified ecosystem that consolidates analytics, forecasting, creative management, and UA automation in one platform.

“Teams in the MENA region are scaling fast, but they often lack a single source of truth for marketing, financials, and creatives,” said Eugene Chernysh, Chief Operating Officer at AdsAdvisor. “AdsAdvisor is built on years of real experience managing dozens of top-performing mobile products with a combined annual spend of over $100 million. We’re bringing this expertise to MENA to help businesses accelerate growth, improve efficiency, and compete globally.”

AdsAdvisor brings together a powerful suite of capabilities designed specifically for high-growth mobile businesses. The platform includes more than 200 customizable metrics and delivers up to 98% forecast accuracy for long-term ROAS and revenue predictions across 7 to 720 days. It offers advanced iOS analytics with SKAN attribution for Google, Facebook, and TikTok, along with probabilistic attribution for Unity, AppLovin, and IronSource, enhanced by Smart Metrics technology that restores organic visibility lost due to privacy constraints.

Creative operations are streamlined through Asset Lab, a browser-based system for previewing and organizing assets – from PSD layers and videos to 3D files – while UA Automation enables direct creative uploads to Meta, TikTok, YouTube, Google Ads, Unity, and AppLovin + Mintegral through API integrations. The platform also features AdsRobot, an automated testing engine that runs Meta creative tests and delivers early-performance insights to accelerate decision-making.

In addition to its core capabilities, AdsAdvisor has recently introduced two new tools that further expand its strategic value for mobile companies. Business Modeling enables detailed, scenario-based financial forecasting and future performance simulation, helping teams align budgets and growth plans more effectively. Playable Reformer automates the adaptation of playable ads across networks and formats, reducing production time and costs by up to 20% while ensuring compliance with platform standards.

To mark its MENA launch, AdsAdvisor is introducing a referral program for companies, media partners, and influencers. Participants can earn commissions based on the contract value of referred clients, with flexible options: a one-time payment of 15% after the first three months, or monthly payments totaling 20% over the first year.

Dubai, UAE, October 31 2025 – Pearson (FTSE: PSON.L), the world’s lifelong learning company, showcased its latest AI-powered learning and language solutions at two of the region’s leading HR gatherings: the HR Summit & Expo (HRSE) and the Gov HR Summit—demonstrating how continuous learning can unlock performance and innovation in the era of AI hybrid work.

At HRSE, Pearson engaged with regional HR and L&D leaders to explore how organisations can cultivate continuous learning cultures that strengthen performance and prepare employees for rapid technological change.

Ali Elsabban, Head of Corporate, MENAT at Pearson, joined a panel discussion titled ‘AI as a Workforce Partner: Reimagining Human-Machine Collaboration.’ He discussed how AI is transforming decision-making, reducing bias, and driving smarter outcomes across organisations. He also emphasised the importance of designing hybrid talent ecosystems where human insight and machine intelligence complement each other, while nurturing uniquely human skills such as creativity, empathy, and ethical reasoning.

“The integration of AI into the workplace should amplify, not replace, human potential,” said Ali Elsabban. “At Pearson, our goal is to help governments and organisations build learning ecosystems that make this possible. With 69% of organisations in the Middle East planning to increase investment in AI, developing the right skills, whether digital, linguistic, or interpersonal, is key to creating inclusive, collaborative and resilient economies.”

At the Gov HR Summit, a key platform for senior government officials and public sector HR leaders, Pearson shared strategies for building the workforce of the future. Discussions focused on leadership development, digital transformation, and workforce capability aligned with national visions. Pearson research shows that higher English proficiency can boost earning potential by up to 80%, underscoring the importance of its language and enterprise learning solutions in preparing public sector workforces for a global economy.

At both events, Pearson engaged with government, enterprise, and HR leaders to explore how organisations can build agile, future-ready workforces aligned with the We the UAE 2031 vision for economic competitiveness and sustainable growth.

About Pearson

At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. That’s why our c. 18,000 Pearson employees are committed to creating vibrant and enriching learning experiences designed for real-life impact. We are the world’s lifelong learning company, serving customers in nearly 200 countries with digital content, assessments, qualifications, and data. For us, learning isn’t just what we do. It’s who we are. Visit us at pearsonplc.com.

Dubai, UAE, 31^st October 2025 – Yango Ride, part of the global technology company Yango Group, is expanding its loyalty program to Dubai, following its successful and strong performance in Abu Dhabi. The program rewards users of Yango’s ride-hailing service, allowing them to earn points that can be redeemed for future trips, providing greater everyday value to consumers across Dubai.

Available exclusively to the subscribers of Yango Play, the loyalty program allows users in Dubai to earn up to 30% cashback in the form of Yango Points every time they complete a ride using a cashless payment method. Additionally, new users who join the program before the 15th of December will receive a welcome bonus of 100 AED. Each Yango Point is valued at 1 AED and can be redeemed for future rides across any category, for trips originating in Dubai.

Points are credited directly to the user’s account, visible on the main screen of the Yango app, and automatically deducted from future fares upon redemption.

Islam Abdul Karim, Regional Head of Yango Group Middle East, commented: “After seeing strong engagement in Abu Dhabi, we are excited to bring our rewards program to Dubai. The program makes loyalty simple, transparent, and rewarding, reinforcing the convenience and advantages of cashless mobility while offering real value to our riders every time they choose Yango.”

For users in Abu Dhabi and Dubai, Yango’s rewards program turns every ride into tangible savings, reinforcing the brand’s commitment to delivering real benefits to its users.