years: 2020

Date: 15 June, 2020

Sherpa Communications, a business consultancy and communications agency in Dubai providing PR services for companies within the UAE and Middle East region was recently appointed by DXBUY, the UAE’s first B2B e-commerce platform that connects small businesses with manufacturers and wholesalers, to announce its official launch in the region.

Speaking on the occasion, Anastasiya Golovatenko, Account Director at Sherpa Communications commented, “It is great to see a number of innovative technology startups being launched in the UAE. As a communication agency, we understand the nuances to create awareness these innovative business ideas require and develop strategies to positively influence its key target audience. It has been a proud moment for us to partner with DXBUY to support their launch and be able to effectively deliver their brand message.”

Available to all businesses in the UAE to download and self-register, the mobile eCommerce app is designed to simplify the buying process by offering convenience, control, and choice.

Co-founded by two experienced entrepreneur brothers, Rizwan and Adnan Zubairi, DXBUY’s mobile-first approach is designed to make the everyday buying process faster, smarter, and cheaper for retail buyers. The company helps fill the gaps in supply chain and provides a wide range of products by having multiple vendors and brands on a single platform. Buyers can be assured of getting cost-effective, timely deliveries and could further benefit by reducing their inventories to save on precious real estate space.

The platform leverages data-driven technology to efficiently operate across the high volume, low transaction value categories by optimizing sales and logistics cost. It further supports local manufacturers, wholesalers, and brand owners to streamline their operations with greater visibility and insights about their product categories.

Since the BETA launch of the application in December 2019, the eCommerce app has since earned the trust of multiple SMBs including groceries, mini-marts, restaurants, cafeterias as well as few laundries, hardware shops, cleaning supply and catering companies.

“With the progression of technology and changing consumer preferences, B2B buyers fancy a B2C shopping experience for their every-day business purchase needs. With a sleek app, extensive product range and dynamic pricing, we at DXBUY have thus raised the bar in B2B e-commerce,” commented Rizwan Zubairi, COO – DXBUY.

“UAE has the world’s highest mobile penetration and digital commerce was identified as a high government priority in UAE’s Vision 2021. We have tapped into a niche where online transactions were barely existent. The response from early users of our app has been overwhelming and we believe the future of digital commerce is now!” said Adnan Zubairi, CEO – DXBUY.

The campaign delivered by Sherpa Communications focused on establishing brand presence in the region to help bolster DXBUY’s operations. A large part of the campaign also focussed on executive profiling, highlighting the expertise and business acumen of the co-founders of the platform.

Sherpa Communications today supports brands in varying industries such as Technology, Education, Business Consulting, Telecom, Health & Fitness, Innovation, Automotive and Lifestyle amongst others. The PR agency offers several benefits to clients such as speed and agility, greater focus and senior involvement, increased value for money and campaign creativity.

Awareness campaign is launched to encourage submissions from female entrepreneurs with a chance to win $100,000 worth prize money as well as investor support

Sherpa Communications, a business consultancy and PR agency in Dubai providing communication services for companies within the UAE and Middle East region supported the launch of TiE Women initiative to be held for the first time in the MENA region. Being a firm advocate of start-ups and women empowerment, the agency will implement practical PR tactics to help raise awareness about the initiative in the region for more and more women entrepreneurs to be encouraged for sharing their ambition, perseverance, and consistency.

Through this initiative, women entrepreneurs will have a chance to share the details of their dream venture on how they built, grew, and scaled up their startup. Anastasiya Golovatenko, Account Director at Sherpa Communications is also acting as a co-lead with TiE Dubai to help with the initiative, onboarding of local superstar businesses, and organisation of a grand event to be held in December 2020.

The agency acts as a single point of contact to manage the flow of information between the organization and its various stakeholders.

TiE Women is a global initiative dedicated to empowering women entrepreneurs across the globe and aims to provide budding women entrepreneurs in the UAE and the MENA region a platform to collaborate and showcase their business potential. Under this initiative, a series of chapter-level start-up support programs for Women Entrepreneurs will be conducted, culminating into a regional Women 2020 pitch competition. Female entrepreneurs with businesses that have an interesting business idea and match entry criteria will be eligible for the title and participate in the Grand Finale.

The UAE is known to encourage entrepreneurs and to fulfil their business aspirations. With the growing number of start-ups in the region, Sherpa team has been quite passionate about helping start-ups sharpen their messaging and positioning to resonate with the outside target audience. The awareness campaign for TiE Women initiative will comprise of a mix of offline and online strategic tactics to reach out to various target groups and encourage the submission of nominations. Businesses, public and private entities, and other organizations are welcome to be part of this initiative in the MENA region and support the participants in their journey.

Speaking on the occasion, Anastasiya Golovatenko, Account Director at Sherpa Communications commented, “It is impossible not to acknowledge and appreciate that the whole of the MENA region and especially the UAE embraces innovation and entrepreneurial talent. The government has also introduced initiatives that encourage women, in particular, to commence, pursue and flourish their business dream in the UAE. We are proud to support TiE Dubai’s initiative to give women in the region a chance to set their dream projects in full-motion and derive the sense of purpose and satisfaction that come with it.”

The vision and goal of TiE Women is to ‘Embrace, Engage, Empower’ women entrepreneurs across the globe – irrespective of the size, origin, interests, standing and background of the enterprise. The TiE Women initiative is built on the Pillars of TiE Global: Learning, Mentoring, Access to Funding, Scalability, Safe Space and Community.

The 2020 Pitch Competition offers early and late-stage women entrepreneurs across the globe an opportunity to pitch their business idea to their local TiE chapter and avail access to mentors who will guide and train them for a few months. Finalists from each chapter will be invited to attend the Women 2020 finals in Dubai, UAE and will have an opportunity to be part of the Grand Finale Pitch with a chance to win $100,000 worth prize money and other valuable prizes, as well as investor support.

“There is so much untapped potential in the Arab World and by empowering women to go into business and rewarding aspiring female leaders, we will ensure global economic gains and a competitive knowledge economy in line with UAE’s 2021 Vision,” commented Ziad Matar, President of the Dubai Chapter of TiE.

The TiE Women initiative challenges women entrepreneurs and startups to set their mark in the business ecosystem. Businesses, public and private entities, and other organizations are welcome to be part of this initiative in the MENA region and support the participants in their journey.

Businesses founded or led by women can submit their entries from June till August 2020. For more details on how to apply, visit https://dubai.tie.org/programs/womenentrepreneurs/

To request for any other details about the initiative or to schedule an interview, please do drop us a line on [email protected]