Public Relations Strategy to Help Your Business Sustain and Grow

Public Relations had long held a reputation of being an elusive industry. The core service of the industry is to offer business consultancy to brands which leads to creating awareness, building online and offline reputation, increasing visibility of your brand to hosting experiential events and blogging.

A well-defined P...

What brands should consider when thinking of a regional outreach campaign for their brand

Before embarking on a PR campaign in a new market, it is important for brands to clearly understand the country’s media landscape and market dynamics. This understanding will help brands harness its potential, for example, through pitching stories into the media, or whether a marketing budget may be needed to boost campaigns or even just to understand what sort of news is interesting and relevan...

Four Advantages of Working with a Boutique PR Agency

Businesses that actively engage in press outreach are more likely to capture the attention of customers and prospective clients, as well as achieve the kind of business results that create long-term success. If you are a business on the lookout for a PR partner, a boutique PR firm may work very well for you.  ...

The Power of Effective Media Relations

Businesses are constantly in quest of an increase in awareness and as well as the creation of a strong brand and a positive image. One of the most effective ways to do this is through the power of effective media relations. The term ‘me...