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Sherpa Communications organizes a panel discussion with five inspiring Emirati women to commemorate Emirati Women’s Day

Sherpa Communications organizes a panel discussion with five inspiring Emirati women to commemorate Emirati Women’s Day
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28 August 2022, Dubai, UAESherpa Communications, a strategic public relations and communications agency in Dubai providing PR services for companies within the UAE and the Middle East,

in association with Female Fusion, UAE’s most engaging platform for women entrepreneurs to start, build, grow and scale their businesses organized an event to commemorate Emirati Women’s Day – a day aimed at empowering the women in the society and celebrate their achievements.

Along with the celebrations, the agency assisted Female Fusion in hosting a panel discussion featuring five distinguished Emirati female entrepreneurs and businesswomen to share their perspectives on entrepreneurship, the importance of support systems, the resilience needed in building successful businesses and careers, work-life balance, social impact initiatives, the UAE government’s range of initiatives to address gender inequality and empower female entrepreneurs, and the importance of giving back to society.

The panel discussion held during the event under the theme “Inspiring Reality… Sustainable Future” hosted remarkable Emirati women, namely Jouhayna Almheiri, Senior Air Traffic Control Officer, Emirati TEDx Motivational Speaker, the youngest and second Emirati woman to ever complete Air Traffic Control Training at Area Control Center, Abu Dhabi and Podcaster; Tahany Taher, co-founder of HAYAWIIA, a brand that is part of the Mohammed Bin Rashid Foundation and the Khalifa Fund; Tala Badri, an entrepreneur for 16 years and the first and only Emirati woman with a degree in music and the Founder and Executive Director of the Centre for Musical Arts; Maitha Alawadi, a film personality and Head of Production at  New Media Academy and Fatima AlQubaisi, the first Emirati woman to graduate from Harvard Law School, and Futureneer, under the patronage of Her Excellency Ohood Al Roumi in the Ministry of Possibilities.

The agency’s strategy to make this event a successful one focused entirely on shining light on the women entrepreneurs, the challenges they come across and to highlight the importance of networking for start-ups and small businesses. The panellists shared inspiring stories and initiated discussions on supportive communities that can help create ripples by building thriving businesses and empowering women across the country.

As a strategic communications agency, Sherpa Communications leveraged its network to get in touch with the panellists, take care of media relations and onsite media interviews, content development, Arabic translation and press release distribution.

Commenting on the occasion, Anastasiya Golovatenko, Account Director at Sherpa Communications, said, “Mentoring, support groups, and networking opportunities are vital for women entrepreneurs to establish themselves and scale growth in the male-dominated business landscapes. As a PR agency in the UAE, we designed and managed the event flow and other on-ground activities strategically and thoughtfully to create an opportunity for the women entrepreneurs to network and foster collaborations. We also successfully leveraged our media relations to arrange an inspiring panel and maximise PR coverage.”

The panel discussion was moderated by the CEO and Founder of Female Fusion, Jennifer Blandos, an international speaker, business strategist, advisor to UN Women in the UAE, and a host of famous women-focused sessions at the Women’s Pavilion at Expo 2020 Dubai.  As a professional community for female entrepreneurs, Female Fusion offers networking opportunities, a fully searchable business directory, masterclasses and overall support that help women grow their businesses.

Jennifer Blandos, CEO and Founder of Female Fusion said: “It was our vision to organize this event to commemorate Emirati Women’s Day. It’s so important that we create a platform and supportive community for Emirati women entrepreneurs to start, build, grow and scale their businesses. In the UAE, more than 50% of the SMEs are women-owned and contribute to about 20% of the GDP, yet they face challenges in establishing or expanding their businesses or finding investment. It is essential to initiate discussions like these to kickstart a conversation on the obstacles these women face and let them know that there is a supportive community of thousands of women that are here to hold their hands along the way.”

Today, Sherpa Communications supports brands in diverse verticals such as Technology, Education, Business Consulting, Telecom, Health & Fitness, Information Security, Innovation, FinTech, Data Analysis, Information Security, Automotive and Lifestyle, in line with the rapidly changing consumer behaviour and competitive business landscape. Strategic Digital PR, SEO, translation services, corporate communications, creative campaigns, stakeholder and community relations, reputation management, strategic content creation, digital activities and social media management are among the services offered by the agency in Dubai.

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