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MERED Achieves Rapid Growth in Dubai’s Ultra-Luxury Real Estate Sector

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June 2024: Sherpa Communications is actively supporting MERED, an international real estate developer, with its regional news. MERED is quickly becoming one of the fastest-growing companies in the Dubai real estate sector. Within just one year of entering the market, MERED has rapidly positioned itself as a leading ultra-luxury player. The award-winning developer has launched and begun construction on its flagship project, the ICONIC Tower, within only six months. The tower will be the tallest in Dubai Internet City, standing at 286.4 meters, and will feature 310 luxury apartments along with world-class amenities.

In just the last year, the project has received approval from various government authorities, including the Dubai Development Authority (DAD), the Real Estate Regulatory Agency (RERA) – Dubai Land Department (DLD) and launched the sale of its units. The ICONIC Tower represents the future of upscale living in Dubai, blending innovative design with modern urban trends to deliver unmatched quality and ultra-luxurious living standards. Since the tower’s launch, the design and contractor procurement are poised to wrap up this year, with the main construction phase to begin shortly and unit handover slated for Q3 2027.

To ensure top quality for its customers, MERED has doubled the headcount of its employees in the UAE just within H1 of 2024, with departments covering 360 degrees of the development process, including operations, business development, design and architecture, sales, legal, and more. The brand has formed strategic partnerships with various industry experts to ensure the success of the ICONIC Tower project. Pininfarina, known for their unparalleled design expertise; Mirage, with their sophisticated eye for detailed design; Omnium, an independent chartered quantity surveying, cost, and project management consultancy; Hirsch Bedner Associates (HBA), pioneers in innovative interior design; and Dutch Foundation Dubai, leaders in engineering excellence.

Inspired by the Dubai 2040 Urban Master Plan, the ICONIC Tower offers direct access to Sheikh Zayed Road and excellent connectivity to key Dubai landmarks such as Palm Jumeirah, Dubai Marina, Bluewaters

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