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Shaffra Appoints Mohammed Al Mutairi as the New General Manager in Saudi Arabia

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Sherpa Communications is pleased to support Shaffra, the leading deep-tech company in the Middle East pioneering AI-driven workforces and metaverse workplace solutions, in announcing the appointment of Mohammed Al Mutairi as its new General Manager for Saudi Arabia. With over 30 years of experience in business development and project management across influential sectors, Mohammed brings a proven track record of driving growth and innovation. His career began at Saudi Airlines, where he led sales operations in the Eastern Province for 24 years, before moving to Khusheim Industrial Group as Business Development Director, where he built strategic partnerships to drive sustained growth.

From 2013 to 2023, Mohammed served as the General Manager for Special Projects at Middle East Investment Company (MIC Group) for over a decade. During his tenure, he successfully managed and delivered several high-impact projects, including the Jawa Petroleum & Saipem Gizan Gasification Packages Project with Aramco in 2014, and Larsen & Toubro’s Riyadh Metro Project in 2016. His strategic leadership was also crucial in driving innovation and technology integration across the group’s key subsidiaries, including STME, a leader in enterprise IT solutions, and CTC, where he enhanced collaborative initiatives with the Saudi Telecom Company (STC), overseeing the execution of large-scale projects essential to the Kingdom’s digital transformation.

Shaffra is positioned to drive innovation in the Middle East, where AI and metaverse technologies are expected to help boost the region’s GDP per capita by 46% over the next 30 years, contributing to a long-term economic gain of at least $1.6 trillion. The deep-tech company’s intelligent AI Employees seamlessly integrate into existing systems to automate repetitive tasks, streamline operations, and contribute to decision-making through data-driven insights. Shaffra has seven patents currently in progress and its rapid growth is fueled by a strong network of investors, including Saudi Telecom Company (STC) and other global partners.

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