If you are planning to enter the UAE market with a new product or solution, quality brand awareness is a must to onboard your customers fast. A local PR partner can help you develop an effective communications strategy to master media relations, secure quality interviews, and be discovered online. We focus on securing results for your brand, which doesn’t always mean organising huge events. A press release campaign can also be an effective way to secure quality brand awareness, especially for regional campaigns across the GCC or Middle East and North Africa (MENA).

Public speaking is essential for professional success and immediately boosts profile development and awareness of a company's mission. While it’s a very important tactic for any business, not all leaders can deliver your key messages confidently. Some practice with a communications coach can change this scenario, helping your expert nail any media interviews.

At Sherpa, we offer media training workshops that are specifically suited to the demands and sectors of the customer. Get in touch with us should you want to understand how media training can empower your spokesperson.

Businesses that fully understand the power of strategic communications and continuously use them gain a competitive edge over their competition. As your business and communications advisors, we will work alongside you to recommend the best PR tactics based on the local market specifics that will also help you save time and avoid costly mistakes.

Content plays an important role in any aspect of business promotion as it helps excite the audience about your product or services. It can be web copy or a blog post, press release or interview, a brochure or a social media post. We use market insights, briefing materials, and detailed business information to develop quality content for our clients. Researching relevant data and writing powerful content is our goal.

As a crucial component of content writing, we also support brands with SEO services. At Sherpa, we help you define your USPs, build your tone of voice, and develop other vital components that will help you effectively connect with your target audience.

While it is challenging to reach out to the media, stories secured organically have the highest value. If a PR team can also secure a hyperlink, it’ll also support the brand’s SEO efforts. We at Sherpa Communications continuously work on building strong relations with the media, so that emails from us are opened within a few seconds. We are pleased to be recognised by the media as knowledgeable PR specialists who always support them with unique and quality content. We are especially proud of our contacts with national, business, and vertical media in the UAE, KSA and across the MENA region.

Digital Communication is critical for brand building and marketing, it is used by brands to increase their online presence. This form of communication involves SEO tactics to create powerful content that can be found by your target audience. If your brand can’t be discovered online, it's like you don’t exist. We can support the entire digital journey of the brand from conceptualisation to execution.

While traditional PR focuses more on print-based publications, online PR uses the power of online and social media for strategic brand development and visibility.

Should you consider digital tactics for your business, we can assist in creating and carrying out a digital and social media strategy that will have a significant impact.