HOW SOCIAL MEDIA CAN COMPLEMENT YOUR MARKETING STRATEGY
Public Relations as a function has been around for almost a hundred years. However, over the years, the PR landscape has constantly evolved and undergone a series of changes. The latest is the addition of social media as a tool to complement traditional PR efforts.
Like PR, social media has also constantly evolved. It has ...
FINDING THE RIGHT ADVISOR TO HELP GROW YOUR BUSINESS
Behind every great leader is a trusted advisor. Whether you’re contracting or running a business as a sole-trader, partnership or company, working with a trusted business advisor can safeguard the future of a business or organisation.
Business advisors are experienced professionals who become an extension of a team and often assist in one or more areas. An advisor who can challenge hard-wired...
FOUR REASONS WHY BUSINESSES SHOULD INVEST IN PUBLIC RELATIONS
From small to large businesses, every brand can benefit from a strong integrated public relations (PR) and marketing strategy. Getting the right people on board early to work towards a clearly defined goal can set a business or project off on the right foot.
Many businesses often refer to PR and communications for major announcements, event support or in times of crisis. But having a clear, hon...