business

HOW SOCIAL MEDIA CAN COMPLEMENT YOUR MARKETING STRATEGY

Public Relations as a function has been around for almost a hundred years.  However, over the years, the PR landscape has constantly evolved and undergone a series of changes. The latest is the addition of social media as a tool to complement traditional PR efforts. Like PR, social media has also constantly evolved. It has ...

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business

FINDING THE RIGHT ADVISOR TO HELP GROW YOUR BUSINESS

Behind every great leader is a trusted advisor. Whether you’re contracting or running a business as a sole-trader, partnership or company, working with a trusted business advisor can safeguard the future of a business or organisation. Business advisors are experienced professionals who become an extension of a team and often assist in one or more areas. An advisor who can challenge hard-wired...

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business

FOUR REASONS WHY BUSINESSES SHOULD INVEST IN PUBLIC RELATIONS

From small to large businesses, every brand can benefit from a strong integrated public relations (PR) and marketing strategy. Getting the right people on board early to work towards a clearly defined goal can set a business or project off on the right foot. Many businesses often refer to PR and communications for major announcements, event support or in times of crisis. But having a clear, hon...

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