How digital PR can lift your business to the next level

Promoting your brand in the right place and to the right people is the most crucial aspect of its success. The existence, legitimacy and quality of any business are judged heavily based on its online presence — its website, social media, reviews etc.

Investing in digital PR has emerged as one of the most lucrative stra...

Why media training is a must for every organization

Whether your company is a multinational corporation, non-profit organization, start-up or an SME, you need to connect with the public to get your brand out there. Typically, senior management in a company are official spokespeople who are quoted in newspapers and magazines or share their thoughts on the radio or TV highlighting details about the business's products & s...

Tips for businesses to ace remote working and staying productive

At the end of 2019, industry experts predicted 2020 to be the “year of remote work”. But even the seasoned experts of remote working never anticipated largest work-from-home experiment across the globe to be launched in the first quarter of 2020. Remote work has now been hailed as the hero to rescue the world from the repercussions of the economic slowdown due to coron...

Public Relations Strategy to Help Your Business Sustain and Grow

Public Relations had long held a reputation of being an elusive industry. The core service of the industry is to offer business consultancy to brands which leads to creating awareness, building online and offline reputation, increasing visibility of your brand to hosting experiential events and blogging.

A well-defined P...

What brands should consider when thinking of a regional outreach campaign for their brand

Before embarking on a PR campaign in a new market, it is important for brands to clearly understand the country’s media landscape and market dynamics. This understanding will help brands harness its potential, for example, through pitching stories into the media, or whether a marketing budget may be needed to boost campaigns or even just to understand what sort of news is interesting and relevan...

Four Advantages of Working with a Boutique PR Agency

Businesses that actively engage in press outreach are more likely to capture the attention of customers and prospective clients, as well as achieve the kind of business results that create long-term success. If you are a business on the lookout for a PR partner, a boutique PR firm may work very well for you.  ...

The Power of Effective Media Relations

Businesses are constantly in quest of an increase in awareness and as well as the creation of a strong brand and a positive image. One of the most effective ways to do this is through the power of effective media relations. The term ‘me...

How To Use PR To Increase The Impact of Your Event

At some point, many businesses are presented with an opportunity to host or participate in an event in their area of expertise. Whether the event is large or small, it can benefit from the use of an effective public relations strategy. A well-planned PR strategy can help companies...

HOW SOCIAL MEDIA CAN COMPLEMENT YOUR MARKETING STRATEGY

Public Relations as a function has been around for almost a hundred years.  However, over the years, the PR landscape has constantly evolved and undergone a series of changes. The latest is the addition of social media as a tool to complement traditional PR efforts. Like PR, social media has also constantly evolved. It ha...

FINDING THE RIGHT ADVISOR TO HELP GROW YOUR BUSINESS

Behind every great leader is a trusted advisor. Whether you’re contracting or running a business as a sole-trader, partnership or company, working with a trusted business advisor can safeguard the future of a business or organisation. Business advisors are experienced professionals who become an extension of a team and often assist in one or more areas. An advisor who can challenge hard-wired v...