Summer PR Strategy: Why Scaling Down Isn’t the Right Move

With summer in full swing, businesses are bracing for the customary slowdown as vacations lead to a seasonal lull in operations. While it's tempting to cut back on expenses during this period, Public Relations (PR) shouldn't be on the chopping block. In fact, this is precisely the time when PR proves its worth, playing a vital role in an organization's ongoing pursuit of s...

3 Ways to Create a Bulletproof Crisis Communication Plan

Just as nations have an Emergency Response Plan to manage the damage of natural disasters, companies need to be prepared with a damage control strategy to manage their communication during disasters, especially in industries like aviation, logistics, healthcare, and FMCG. Big or small, the biggest mistake companies can make is assuming nothing bad will ever happen to them....

Why SMEs Need a Switched-on PR

In today's competitive business world, having a robust public relations (PR) strategy is crucial for any company's success. This is particularly true for small and medium-sized enterprises (SMEs) that often face stiff market competition. According to the World Economic Foru...

Building Executive Visibility and Why It Is Important for Your Business

In addition to creating awareness around your brand, it is also recommended to focus on the profiling of senior management as one of the important drivers of your marketing strategy this year.
Accomplishing executive visibility entails following a communication strategy that shows the executive’s strong profile, expertise, and leadership. Putting the hard work into th...

SEO keywords: The do’s and don’ts

At the core of it, Search Engine Optimization (SEO) is all about great content. In simple words, it is about creating the content your customers are searching for. SEO is the tool to help a company rank higher in search engines and get found organically. In fact, 68.3% of all website traffic comes from search engines. The goal is to boost brand awareness with quality leads...

5 reasons to outsource your PR activities

Creating and maintaining a brand image and reputation is essential in the business world — work that is handled meticulously by a PR & marketing team. In 2022, research showed that most PR budgets are either increasing (45%) or staying the same (50%).

For SMEs with minimal marketing experience, dealing with media a...

How PR Agency Can Help Build Brand Awareness

Today when so many businesses offer very similar products and services, it is not an easy task for a brand to stand out. Nonetheless, the need to differentiate has been the main factor in turning all eyes on the PR market, which is expected to surpass the value of 129 billion dollars by 2025. So, if one of your goals is quality visibility, this is how outsourcing of this f...

PR Industry: Year in review and what’s to come in 2023

Public Relations has always worked better when combined with other B2B marketing efforts, but in 2023 this will be vital. PR is one of the cogs that make the marketing machine work smoothly — mixed with a robust content strategy — creating the perfect ecosystem for the brand to communicate its key messages.

In 2022, ...

The future of PR

It’s important that we PR Professionals are dynamic and adaptable to the changes that keep the wheels moving in this industry. After an unpredictable 2020 and 2021, this year and the ones moving forward are ours for the taking and Sherpa Communications has had to adapt and evolve to ensure our clients get their due in the s...